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Perspectives on Advertising
CM 527 students share their observations on brands, strategy, creative and advertising. (And I occasionally chime in, too.)
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Why We Had the Audacity to Call Our Idea “Good”
The 3rd floor of the George Sherman Union at Boston University smells like a swamp: a mixture of completely unidentifiable smells that…
kristina rayya
Aug 18, 2015
Nike’s Better For It Campaign: Not Mad, Just Disappointed.
Nike’s Better For It Campaign: Not Mad, Just Disappointed.
I hang on Nike’s every swoosh. I have done so since I walked into the equipment room at Syracuse University on my first day as a student…
Iona Holloway
Apr 15, 2015
A rainy day interview with Jonathan Plazonja
I’ve never seen advertising as an art. At the very nature of art is free expression, and in advertising — no matter how creative you are …
kristina rayya
Apr 13, 2015
Gen. XX
Gen. XX
“When I was at Deutsch LA I worked 12–15 hour days,” states Colleen Kelly, partner and managing director at Triptent. “Back in those days…
Isis Lara
Apr 10, 2015
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