Why I’m teaching foreigners Tagalog

I love the Philippines. I love Filipinos. It’s an amazing country and an awesome mix of culture & attitudes.

I saw a brilliant picture last week of a guy standing next to EDSA [the main highway in the Philippines’ capital Manila] holding up…

The 3 best things about speaking Tagalog

I did an interview last night and one thing I was asked was “Why do you speak Tagalog?”. The implication was “Why did you even bother because everyone here speaks English anyway?”

Well…

How we‘re bringing Service Design to a Fortune 500 company in the Philippines

The birth of the Shiteration

A startup I was going to be mentoring for arrives at their first session with me. The team of three enters the room one by one…

How a usability test helped us win a client

In 2014 when UXMNL still offered SEO services, we were called to pitch to a client who, in client speak, “needed help on SEO to increase inquiries”. We reviewed their site and our analysis showed that even if we managed to fix their SEO, their site had…

One Incredible Customer Experience Success Story from the Philippines

I find your lack of Customer Experience disturbing

If you create things, you’re a Designer

Whether your output is a new mobile app, a new banking service or a PDF report for key stakeholders, you’re a Designer.

A human being is going to “consume” what you have created. Is it easy to use? Easy to understand? Does it solve a…

Our assumptions get in the way of communicating

Whether you’re a key executive at a bank, a team member in a startup or a product creator in an agency, the number one cause of problems is that we make unvalidated assumptions.