Our assumptions get in the way of communicating
Whether you’re a key executive at a bank, a team member in a startup or a product creator in an agency, the number one cause of problems is that we make unvalidated assumptions.
In 2014 when UXMNL still offered SEO services, we were called to pitch to a client who, in client speak, “needed help on SEO to increase inquiries”. We reviewed their site and our analysis showed that even if we managed to fix their SEO, their site had…
The birth of the Shiteration
A startup I was going to be mentoring for arrives at their first session with me. The team of three enters the room one by one…
I love the Philippines. I love Filipinos. It’s an amazing country and an awesome mix of culture & attitudes.
I saw a brilliant picture last week of a guy standing next to EDSA [the main highway in the Philippines’ capital Manila] holding up…
I did an interview last night and one thing I was asked was “Why do you speak Tagalog?”. The implication was “Why did you even bother because everyone here speaks English anyway?”
Well…
3 months ago we were approached by Smart Communications who had seen my co-founder (Russ Morgan) and I presenting a passionate justification of why Service Design…
Whether your output is a new mobile app, a new banking service or a PDF report for key stakeholders, you’re a Designer.
A human being is going to “consume” what you have created. Is it easy to use? Easy to understand? Does it solve a…