Startup Essentials

More than just understanding the market, this framework represents the backbone of strategic management.

Getting in alignment with customers today is no easy feat and insights into their behaviour are hard to come by.

As an innovator or entrepreneur, one of the most important tasks you can perform is getting your idea(s) out from your head into a…

Design Thinking is both an ideology and a process, concerned with solving complex problems in a highly user-centric way. In this article…

The Porter’s Five Forces framework was created by Harvard Business School’s Michael E. Porter in 1979, as a response to the popular SWOT…

The BCG matrix, also known as the growth share matrix, was created almost five decades ago by Bruce Henderson, founder of Boston…

Understanding the Strengths, Weaknesses, Opportunities and Threats: All you need to know about the SWOT analysis.

All you need to know about the Business Model Canvas

When researching on how to validate your startup idea, the term Minimum Viable Product (MVP) might have popped up.

“I’m afraid someone will steal my idea if I share it.”

So you think your idea can change the world — how can you be sure?

Building a startup is hard. Now that you have a brilliant idea, what’s next?