Archive of stories published by Pixel Fusion
Archetypes not Personas
Paul Farino
4944

Personas vs Archetypes- why not both?

In his post “Archetypes not Personas” (An old one I know, but I felt compelled to respond!), Paul Farino argues that:

“ … while embarking on discovery research for a User Experience … archetypes are a better, more accurate model than…

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