A wolf in sheep’s clothing: why the iPhone SE is everything except what it looks like

Virtual Reality won’t save the mobile industry — yet

Debunking the Myth that Millennials Don’t Want Cars

Millennials aren’t interested in driving or owning cars. It’s the conventional wisdom that’s become rallying cry for environmentalists and urban planners, death knell for the carmakers, espoused in a new article every week. Boomers and…

Finding Infiniti’s Limits

Can the QX30 help define Infiniti in Europe?

At the Geneva motor show back in March, Nissan-owned Infiniti showed it’s QX30 concept car, a stunning compact crossover with a design that follows in the solid grooves laid down by…

Don’t fear the robots

A recent new Yorker cover by R Kikuo Johnson painted a dystopian scene. Robots pace and trundle past a homeless human kneeling at their feet, while one deigns to lower its gaze to flip a few coins in his cup. The image expressed perfectly the pervading, and misplaced, pessimism around the…

Choices in customisation

For years mass customisation has been the holy grail of product development, providing products or services that people actually want, rather than creating backstock. Dell started selling build-to-order PCs in the 1990s, and while brands like Nike iD soon followed suit, the coming era…

Human Machine Interlace

The impact of AI on society is typically posed in terms of how it will replace humans, as pundits draw up lists of jobs that are at risk and those which are ‘AI proof’. While some tasks — and even careers — will be replaced, a more useful way to think about the future is how we will…

New retail moments

Elsewhere we have explored some of the wider social impacts of advances in transport technology. Here we are going to consider how new mobility patterns will influence impulsive purchasing behaviour, and the impact this will have on consumer packaged goods.