Visual Identity

A strong visual identity is key to creating a recognisable brand. This is comprised of a logo (and variations), colour palette…

Colour Theory

When designing a colour palette for a website, there are four standard styles. These are monochrome, complementary, analogous and…

User Experience

To begin this project, as a group we created presentations of research into good and bad web design. We based our criteria for…

Navigation

A good navigation tab the key for making a usable website. Without one, the user is likely to give up and leave instead of looking through…

Images and Infographics

Infographics are a great way to get people to interact with the website and take on information. According to Lloyd (2014), 3 in 5 people learn through visuals, making infographics an easy way to teach a large audience. For business growth, they are incredibly important, as proven by…

Responsive Sites

Responsive sites are crucial in this day and age. People across the world now access websites from phones and tablet as well as…

General Topic Research

This is general research on the four possible website topics: climate change, single-use plastics, poverty, or eating…

Further Topic Research

It’s important to gather further facts and figures which can be used in the infographic as well as Instagram posts. These were what I found:

• If everyone stopped eating meat and dairy products, global farmland use could be reduced by three quarters…

Typography

Setting text correctly on a website is essential as otherwise, the audience will just leave. It needs to be legible and making it the right size is important. Liew and Banks agree that the ideal size for body text is 16px. This can be scaled across responsive sites so that the text will remain in proportion…

Design Trends

Keeping up with design trends is important as a website is a user more likely to stay and engage if it looks and feels new and…