Another thing to note is that Etsy realized their primary target market is comprised of Prosumers. Their producers are also their consumers. So, they can justify much higher acquisition costs per user because they satisfy both sides of the ecosystem.
Platform Innovation
Identifying, building, and scaling platforms
You can find all of them here (+160… how come nobody ever talks about this!)
What Etsy’s S1 Filing Taught Me About Marketplaces
Nicolò Ungari
42411
At scale, it’s common to see platforms start to stack additional platform types on top of one another. So, a mature product marketplace coupled with a development platform. Like Slack, a a communication platform now also has a development platform.
