How Paypal and Reddit faked their way to traction

When “faking it before making it” actually works

There were several factors that contributed to YouTube becoming the #1 video sharing service on the web. But a lot of initial adoption…

Stealing Traction: How Youtube, Paypal, StumbleUpon and AirBnB Grew Through Piggybacking

Design patterns in viral growth

One of the key challenges of creating a two-sided network is deciding how to get both sides on…

How to build an audience using Medium.

Scribbled by: @stvmcg

How to design the Airbnb for X, the Uber for Y or the Twitter for Z

Are you building the Airbnb for X…

Building the next Instagram or WhatsApp: The Network Effect Playbook

How to build social products when network effects are easily copied

The Billion Dollar Startup Disruption

Platform Economics: How Internet Startups Disrupt Traditional…

The case against the Sharing Economy: It takes more than a platform

A whole slew of labor platforms have come up over the last couple of years, powering what is widely referred to as the Gig Economy or (rather inappropriately) the Sharing Economy. Remote freelancing (Freelancer…

Complexity in Social Networks

How network structure impacts consumer experience.

Why Online Business Models Fail

Why internet startups are building it all wrong!

Why do most social networks never take off?

Why are marketplaces such difficult businesses?