In Statistical Analysis, Behavior Scoring (Propensity Scoring) is a technique that is useful in predicting or…
Autonomous Customer Engagement can be defined as an engagement (either interactions or conversation)…
Machine learning algorithms operate in a so-called black box — so the inputs and outputs are known, but how or why an algorithm makes the recommendation it does is not clear. Despite the AI media frenzy, companies and…
Customer experience personalization is all about data first. Get the data right and you can…
An EDM (Enterprise Data Model) is the starting point for all data system designs. It falls in the realm of information architecture. The model can be compared with an architectural blueprint is to a building; it draws up visualization, as well act as a framework supporting…
Delivering personalized messages to users is a daunting task as it involves two intricate processes:
Intent Scoring helps in understanding customer’s possible intent towards a product, which can be used in personalizing content or offers based on his intent state. The state can be identified by comparing different behavioral parameters.
