Plumb5 AI

Autonomous Customer Engagement can be defined as an engagement (either interactions or conversation) between a customer (human) and a…

Customer experience personalization is all about data first. Get the data right and you can shape the overall customer experience by…

Agility comes from the right internal data organization

How does the customer engagement system or the marketing automation platform know the past behavior or preferences of your customer? Does…

In Statistical Analysis, Behavior Scoring (Propensity Scoring) is a technique that is useful in predicting or estimating an outcome. This…

An EDM (Enterprise Data Model) is the starting point for all data system designs. It falls in the realm of information architecture. The…

Machine learning algorithms operate in a so-called black box — so the inputs and outputs are known, but how or why an algorithm makes the…

Intent Scoring helps in understanding customer’s possible intent towards a product, which can be used in personalizing content or offers…

Delivering personalized messages to users is a daunting task as it involves two intricate processes: