Bindhu Balu wrote a case study for Spotify that aims to increase its 220 million paid subscribers to 300 million in a year.

Focusing on busy working professionals aged 23 to 50, the team plans to address subscription issues by introducing language-specific and…

Priyanka Gangurde wrote an article about the rise of Airbnb.

Founded in 2008, Airbnb’s origin story began with founders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk offering air mattresses and breakfast during a…