How to get leads via popunder campaigns?

Popunders are a very versatile ad format, being suited for a wide range of verticals and being compatible with all platforms and devices. They are perhaps the least intrusive ad types out there since they don’t take space on the publisher’s website and they don’t even require the viewer’s permission to be shown. Additionally, they are super cost-effective, where with a minimum of $0.01 for 1000 impressions, you can create lots of buzz around your offer.

If you’re just venturing out into the popunder magic, keep on reading to deep dive into the elements ensuring your popunder campaign is going places!

1. Define your ad campaign goals:

What are you trying to achieve with your advertising campaign? Common business objectives include boosting brand awareness, increasing sales, driving website traffic, or promoting a new product or service. Regardless of your objectives, to ensure successful results, make your goals specific, measurable, achievable and time-bound.

For example: I want to increase brand awareness for a new home gadget within the next three months. To measure success I will count ad impressions and by the end of the timeframe I am looking to have my ad viewed by at least 8000 people from all European countries.

2. Identify your target audience:

Understanding who are the ideal clients to sell your product/service to is one of the most basic and important aspects of marketing/advertising. When you directly address the right people and tailor your messaging for them, you achieve better results for your goals. Moreover, knowing your audience helps you allocate your advertising budget and ad delivery more efficiently.

3. Know your niche, offer, USP

As an advertiser/marketer, knowing your offer really well and establishing a clear USP(unique selling point) that resonates with your ideal client will differentiate you from competitors and ultimately ensure efficient campaign results. Similarly, knowing your niche is fundamental for successful marketing strategies and campaigns.

What verticals work well with popunders?

In case you are still deciding, here are some verticals you can’t go wrong with: sweepstakes, e-commerce, finance, casino/betting, and utilities(antiviruses, desktop/phone cleaners, etc.)

4. Know your budget and strategy

Establishing a clear and reasonable advertising budget right from the start will ensure you have the basis to make your campaign work and capture the results you desire. Since programmatic advertising is auction-based, you need to make strategic decisions based on concrete data, to ensure a satisfactory traffic win rate.

5. Define your targeting and ad delivery

As with any campaign, you’ll want to focus on where your target audience is but do so by approaching a larger audience, from more GEOs. It is always easier to start with a broad approach and then narrow down your targeting based on concrete data you receive from monitoring your reports after a while.

In what GEOs do popunders convert the best?

Any tier is the right tier if you choose the right offer. Tier 1 countries show huge potential for popunder campaigns, however, they are very competitive, thus more costly for new advertisers. Similarly, tier 3 countries are more advisable for beginners who do not have large budgets for testing, industry experience and the willingness to risk losing too much money.

What is the ideal frequency cap for popunder ad campaigns?

When it comes to the ideal frequency cap for popunder ads, like with any ad format, too low of a frequency cap might limit your reach, while too high of a cap may annoy users. The key is to find a balance between those two and to think about your end goals as well. For brand awareness campaigns, for example, you might allow a slightly higher frequency to ensure that users see your message multiple times but overall avoid bombarding users with too many popunders by implementing a reasonable frequency capping to maintain a positive user experience.

6. Implement ad tracking

Conversion tracking is vital for all advertising campaigns as it allows advertisers to optimize their campaigns and significantly increase results (conversion rate, revenue). At PopCash, you can use our built-in conversion tracker to record your conversions and optimize your campaigns directly in your PopCash dashboard. The conversion tracker helps you gather conversions and revenue information from your affiliate network or your proprietary system.

• You can track the visitor registration in your system and when the visitor becomes a paying user.
• You can track when your affiliate network registers the conversion and then when the conversion is approved.

7. Craft qualitative landing pages

Compared to other ad formats, popunders don’t require any additional creatives since once the user clicks on the web page with the Popunder tag on it, the ad will automatically open in the form of a landing page. Since users are “surprised” with the ad, an effective landing page should grab their attention before closing the window.

Additionally, landing pages should load fast, have attractive, aerated visuals, a personalized message and a clear call to action to persuade its viewers. As a tip, using gamification elements like quizzes, spin the wheel, etc(if relevant) in popunder landing pages works well in getting the user engaged.

8. Monitor info & tweak parameters if necessary

By regularly tracking and analyzing the performance of your ad campaigns, you can make data-driven decisions to optimize your campaign parameters, thus improving your lead-generation efforts. Once you’ve identified successful ad campaigns that consistently generate leads, you can scale them up to reach a larger audience and generate even more leads.

All in all, regardless of the final objective, successful popunder campaigns require a combination of research, strategy, data analysis, and ongoing optimization. Following the previously mentioned tips will ensure you have set up all it takes to optimize your campaign to its full potential. If you are ready to get started, at PopCash all you need is a minimum of just 5$ and less than 10 minutes to submit your campaign.