Which type of offers are generating better results with popunders?

What is a vertical in advertising/affiliate marketing?

To put it simply, because so it is, a vertical in advertising represents a market, an industry, or a niche where you can find products or services that provide for the needs of an audience.

In advertising/marketing, it is important to make data-based decisions, according to an ideal target audience for your product or service. This audience is made of people and businesses who share the same wants, needs, and pain points that your offer can cater to.

So these verticals are especially important because they are the starting point in your endeavours, acting like a compass in your marketing/advertising efforts and maximizing your chances of success in a particular market segment.

All in all, by specializing in specific industries or niches, advertisers and affiliate marketers can create a more meaningful thus effective connection with their target audience.

List of popular and lucrative niches in 2023

The popularity and profitability of niches can change over time, influenced by various factors such as market trends, consumer preferences, technological advancements and even ad networks. It is advisable to conduct prior overview research of recent trends and market status in general before choosing your niche.

Additionally, when choosing an industry in which you wish to actively promote, it is also a good idea to have a general knowledge of the niche and even a passion for it. The more you know about it, the more you can tailor more appealing offers for your target audience. In the long run, this aspect will allow you to have a steady, clean evolution as well.

Here’s 5 all-time popular niches that work well in PopCash:

1. Sweepstakes

A sweepstakes is an offer in which people enter to win prizes, typically without having to purchase anything or pay an entry fee. Usually, sweepstakes are used to collect valuable customer data like the viewer’s email address and build a marketing database for future communication.

Sweepstakes are a popular and legal way for brands to engage with their audience, generate excitement, and potentially increase brand awareness.

Sweepstakes offers can vary widely in terms of prizes and themes, catering to different target audiences and marketing goals. Common prizes offered are vacations, cash prizes, gadgets, coupons, educational courses, you name it. It’s important to note that the specifics of each sweepstakes, including entry methods and eligibility criteria, are outlined in the official rules provided by the sponsoring entity.

2. E-commerce

E-commerce offers are promotions or deals that online retailers use to attract and convert customers. These offers are designed to incentivize potential customers to make a purchase or take a specific action on an e-commerce website.

Advertisers who promote this type of campaign usually make use of incentives like discounts, coupons, free shipping, limited offers, special deals, seasonal sales, etc. to encourage viewers to take action.

GEOs that work in PopCash: UK, DE, FR, US.

3. Finance

Finance offers are ads related to financial products and services, including banking, insurance, investment, loans, trading, forex, crypto and other financial offerings.

The popularity of the finance sector in advertising has been consistently high for several years and it continues to show huge growth in the short and long future.

Due to this wide interest, there is a wide variety of finance ads out there promoting credit card offers, savings and investment products, financial planning, advisory services, mobile banking and fintech apps, educational content, cybersecurity services… you name it. Thus advertisers in the finance sector should approach popunder advertising with a clear strategy and a focus on providing value to users.

4. Sports/Casino Betting

Sports and casino betting offers are a common category of advertising in the online gambling and betting industry. These ads are designed to attract customers to betting platforms, casinos, and sportsbooks and just like in e-commerce, incentives are commonly used to encourage users to take action.

Some examples of betting campaigns include sign-up bonuses, free bets/spins, cashback, special offers and daily offers. It is a great time to promote this type of offer during special events in a particular country, for example, a football tournament.

As a disclaimer, advertisers in this industry must adhere to legal requirements and ensure that their advertising does not target underage or vulnerable individuals.

GEOs that work in PopCash: MX, BR, PE, CL, CO, SE.

5. App installs

The “app utilities” niche in advertising pertains to marketing efforts related to mobile applications that provide utility or functionality to users. These utility apps are designed to simplify tasks, enhance productivity, improve user experiences, or provide specific tools and services.

Advertising in the app utilities niche requires a deep understanding of the target audience’s needs and preferences. The goal is to demonstrate how the app can simplify tasks, solve problems, or enhance daily life, making it a valuable addition to users’ mobile devices.

App utilities offers usually promote app cleaners, VPNs, password managers, or antiviruses, among others.

Why choose to advertise via popunders?

• Great for both brand awareness and lead generation

Popunders are known to be great for lead generation campaigns, such as collecting email addresses or sign-ups for newsletters or promotions. At the same time, advertisers looking to increase brand exposure or promote special offers often choose popunder ads, as they quickly convey messages to users.

• High Visibility & non-intrusiveness

Since popunder ads typically open behind the user’s current browser window, this aspect can grab the user’s attention when they close or minimize their current window, increasing the chances of ad visibility and having the user more focused on the ad, since it didn’t interrupt its user experience.

• Are super versatile

Since popunders do not take space on a website but pop in a different tab, under the current window, make them super versatile for a wide variety of offers. Additionally, popunders are based on a landing page rather than an ad creative, which gives advertisers more space to be creative and create effective, eye-catching messages.

• Cost-Effective Traffic Acquisition:

Compared to other advertising formats, popunders are commonly known to be among the most low-cost or better said, super cost-effective ads when it comes to traffic acquisition. And since popunders pair really well with the CPM bidding model, advertisers can potentially reach a large number of users at a lower cost per impression or click.

• Advanced targeting & campaign optimization

As a PopCash advertiser, you can easily choose between GEOs, Devices, Operating Systems, Carriers, Browsers and additional custom parameters when setting up your ad targeting, making sure you reach your ideal audience. Additionally, you can make achieve higher ROIs by using our publisher whitelisting and blacklisting features as well as conversion tracking to further understand your campaign performance.

👉 Register on our platform, make a minimum deposit of just $5.00 USD and submit your campaign. You have full control over your campaign at all times as well as our support in every step of the process.