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POSSIBLE POV

POV brings together the bright minds and best ideas of POSSIBLE in subjects ranging from marketing, creativity, CX, people, technology and, sometimes, life. Edited by Rebecca Bedrossian.

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Customer Experience

POSSIBLE in POSSIBLE POV

Oct 9, 2018

What the Healthcare Industry Could Learn from Lyft and Airbnb

It’s all about brand promise when it…

POSSIBLE in POSSIBLE POV

Aug 6, 2018

The New Bundlers

How legacy brands are ditching discounts to deliver value through bundling.

POSSIBLE in POSSIBLE POV

Jun 23, 2017

The UX of Implicit Gender Bias

Q&A with Kelsey Pytlik who uses the principles of UX design to explain gender bias.

By Jaime Klein Daley, EVP Strategy and Insights, POSSIBLE

POSSIBLE in POSSIBLE POV

Jun 11, 2017

The Dance of Tasks and Gestures

CRM boiled down to the essentials.

By Thomas Stelter, Vice President of Emerging Solutions, POSSIBLE

POSSIBLE in POSSIBLE POV

May 25, 2017

Persuasion Through Prototyping

How prototypes can help sell your bold and creative ideas.

By Jason Brush, Global EVP Experiences & Innovation, POSSIBLE

POSSIBLE in POSSIBLE POV

Aug 15, 2017

UX Is Dead, Long Live UX

UX breaks out of its silo.

By Ben Bashford, former Head of UX at POSSIBLE

POSSIBLE in POSSIBLE POV

May 15, 2018

CX Demystified

Understanding CX and its relationship to UX.

By Melissa Wilfley, Experience Design Director, POSSIBLE APAC

POSSIBLE in POSSIBLE POV

May 15, 2018

Highway to Hell

How automotive brands can win over the always-on consumer.

By Thomas Stelter, vice president of emerging solutions, POSSIBLE