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POSSIBLE POV

POV brings together the bright minds and best ideas of POSSIBLE in subjects ranging from marketing, creativity, CX, people, technology and, sometimes, life. Edited by Rebecca Bedrossian.

POSSIBLE in POSSIBLE POV

Persuasion Through Prototyping

How prototypes can help sell your bold and creative ideas.

By Jason Brush, Global EVP Experiences & Innovation, POSSIBLE

POSSIBLE in POSSIBLE POV

Highway to Hell

How automotive brands can win over the always-on consumer.

By Thomas Stelter, vice president of emerging solutions, POSSIBLE

POSSIBLE in POSSIBLE POV

Gen Z Comes of Age

The Spring 2018 edition of POSSIBLE POV is here.

POSSIBLE in POSSIBLE POV

I’m Just Here for the Comments

Why online communities are essential to future-facing brands.

By Lesley Parks, Senior Social Strategist, POSSIBLE

POSSIBLE in POSSIBLE POV

Recognizing Exclusion Is the Key to Inclusive Design

In conversation with Kat Holmes.

By Rebecca Bedrossian, Global Content Director, POSSIBLE

POSSIBLE in POSSIBLE POV

Brands That Score On Social With Gen Z Will Win Wall Street, Too

What standout social media means for a brand’s bottom line with the rise of Gen Z consumers.

POSSIBLE in POSSIBLE POV

The New Rules for Media Giants

The church-and-state relationship between distributors and content…

POSSIBLE in POSSIBLE POV

The No Fun Internet

Data shows people want serious long-form content — and brands need to take note.

By Brandon Geary

POSSIBLE in POSSIBLE POV

Raising Moms in the Ad World

Addressing the challenge of “getting knocked up” and dealing with the pressures of work-life balance.

By Danielle Trivisonno Hawley, CCO Americas, POSSIBLE

POSSIBLE in POSSIBLE POV

5 Steps to Moving toward a Voice-Centric Future

Many companies are talking about voice, but few actually have a plan in place.

By Brandon Geary, Global Chief Strategy Officer, POSSIBLE

POSSIBLE POV

POV brings together the bright minds and best ideas of POSSIBLE in subjects ranging from marketing, creativity, CX, people, technology and, sometimes, life. Edited by Rebecca Bedrossian.

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