What makes technology take off? Who’s to say which company, disruptor or innovator will be the next big thing? Is it just a miracle? Dumb luck? Or is there a formula for success that we just need to discover, or solve for? I say, (and we’ve learned) that it’s all about timing. Just like good comedy — so too in business — the right product at the right time, served to the right people ensures success. And just like with comedy, the best way to gauge how you’re doing is to read the room — to listen to your audience, and let them guide you to the most powerful punchlines. This is what happened with Powtoon. We started with a modest animation tool. We listened to our tribe. We made additions, prioritized features, and before we knew it, we had what everyone wanted. As Facebook proclaimed last year, “The camera is the new keyboard,” and today, video is EVERYTHING. And there’s that timing again: a crowd-inspired video tool, ready for a video obsessed world. This publication is a collection of our thoughts, predictions and insights as we stand at the vanguard of the age of video.
