PR Toolbox

Hashtags are License Plates

Hashtags are like license plates. They are easy to ignore in traffic, but the clever ones stand out, and they do serve an important identification purpose. For marketers and communication strategists, hashtags have become practically necessary, and a remarkable tool for…

TV is Smarter than You Think, No Smoke

According to Steven Johnson’s “Television Makes You Smarter,” judgement against the television industry for creating mind-numbing programs that dumb-down consumers as well as society receives a relevant challenge.

Local TV an Art Form? Or No.

Is locally-produced television more or less than it’s cracked up to be? Neil Postman in his work, “Amusing…

The Georgefest Groove

How one very likable brand may have been boosted by a city’s attempt to suppress…

The Art of Filmmaking

Yesterday while driving to campus I was listening to an interview on NPR about creativity. The interviewer asked the author of a book on creativity to describe the definition. Personally, I feel defensive toward the notion of writing or describing any formula or process for creativity. To…

In the Name of Good Fun

According to Stuart Hall, the term “popular” has many definitions. The “most common-sense meaning,” he states…

Generic Criticism and the Press Conference

Considering the classification of communication discourse into categories of similarity for the purpose of generic criticism, a question posed: does generic criticism impose limitations to or boundaries on creativity and therefore expansion, refinement…

Can YouTube Help Eradicate Stigma?

Public relations practitioners often have the opportunity to assist clients dealing with stigmatic issues. For example, a product of a sensitive nature, or a client experiencing a difficult set of circumstances.