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Prifina

Prifina is a VC-backed data tech company based in San Francisco. We are offering resources and tools for developers to build applications that run on top of user-held data. With Prifina’s solutions, individuals can get everyday value from their personal data.

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  • Event Announcement: New Institutions For Data — Four Years of GDPR and Paths Forward

    Event Announcement: New Institutions For Data — Four Years of GDPR and Paths Forward

    Join us for an in-person event on May 25, 2022 to celebrate 4th birthday of GDPR and explore the latest developments in regulatory and…
    Go to the profile of Paulius Jurcys
    Paulius Jurcys
    May 17
    Give people the data they need to shift to sustainable lifestyles

    Give people the data they need to shift to sustainable lifestyles

    Data is a crucial component to research climate and nature. Supercomputers are utilized to make climate and weather models. But we also…
    Go to the profile of Jouko Ahvenainen
    Jouko Ahvenainen
    May 16
    Prifina Comments to the Proposed EU Data Act: What Will Data Access, Interoperability, and Data…

    Prifina Comments to the Proposed EU Data Act: What Will Data Access, Interoperability, and Data…

    On February 23, 2022, the EU Commission adopted a Proposal for a Data Act — a landmark document aiming to unlock user-generated data from…
    Go to the profile of Paulius Jurcys
    Paulius Jurcys
    May 15
    The metaverse is coming for your biometric and health data

    The metaverse is coming for your biometric and health data

    A couple of years ago, we were concerned about our social media data sharing our political views, location, and personal details. It may…
    Go to the profile of Jouko Ahvenainen
    Jouko Ahvenainen
    May 1
    Can you read other people’s minds — for that matter, can you really read and know your own mind?

    Can you read other people’s minds — for that matter, can you really read and know your own mind?

    A number of new devices are introducing a step toward sci-fi, specifically the reading of minds. How well do you know your mind and what…
    Go to the profile of Markus Lampinen
    Markus Lampinen
    Apr 25
    Web3 needs real business models, not more marketing hype

    Web3 needs real business models, not more marketing hype

    The notion of “Web3” or “Web 3.0” has been used many times over the last ten years. Ever since Web 2.0 became important, many companies…
    Go to the profile of Jouko Ahvenainen
    Jouko Ahvenainen
    Apr 25
    Sensors on Everything

    Sensors on Everything

    There’s an explosion of different wearable devices, IoT services with new models coming out constantly. There are even companies like…
    Go to the profile of Markus Lampinen
    Markus Lampinen
    Apr 8
    Apple’s user privacy policy is better for its ad business than for its users

    Apple’s user privacy policy is better for its ad business than for its users

    Apple has been active to help users protect their privacy against third-party apps that track them. Users have been keen to take advantage…
    Go to the profile of Jouko Ahvenainen
    Jouko Ahvenainen
    Apr 4
    The Proposed EU Data Act: 10 Key Takeaways

    The Proposed EU Data Act: 10 Key Takeaways

    On February 23, 2022, the EU Commission published a proposal for the European Data Act. This Act aims to strengthen the EU’s position in…
    Go to the profile of Paulius Jurcys
    Paulius Jurcys
    Mar 23
    Human trust still matters in a trustless digital future

    Human trust still matters in a trustless digital future

    I recently spoke on a fintech panel, and one panelist talked constantly about the need to build trust. He was talking especially about…
    Go to the profile of Jouko Ahvenainen
    Jouko Ahvenainen
    Feb 25
    Trust Fabrics at the Edge with Zededa

    Trust Fabrics at the Edge with Zededa

    Liberty. Equality. Data. Podcast Episode #9 with Zededa’s CTO Roman Shaposhnik and Jason Shepherd
    Go to the profile of Paulius Jurcys
    Paulius Jurcys
    Feb 24
    Wearables are going mainstream and still evolving: CES 2022

    Wearables are going mainstream and still evolving: CES 2022

    Despite the ongoing COVID-19 pandemic, CES 2022 was held in Las Vegas in January — and perhaps no surprise, wearables have become a…
    Go to the profile of Jouko Ahvenainen
    Jouko Ahvenainen
    Feb 18
    Building a platform business is like building a movement

    Building a platform business is like building a movement

    Many tech companies are now platform companies. They either offer applications and services to the end-users or tools for developers to…
    Go to the profile of Jouko Ahvenainen
    Jouko Ahvenainen
    Feb 13
    The Contested Meaning of Web3 & Why it Matters

    The Contested Meaning of Web3 & Why it Matters

    Web3 cannot and should not be reduced to blockchain when the real shift is towards user ownership of digital assets… This definitional…
    Go to the profile of Paulius Jurcys
    Paulius Jurcys
    Feb 10
    For Value, Data Needs to Flow. But Is It Flowing Backwards?

    For Value, Data Needs to Flow. But Is It Flowing Backwards?

    Data builds value when it is flowing. For decades this flow has been behind our backs in various enterprise siloes, which has resulted in a…
    Go to the profile of Markus Lampinen
    Markus Lampinen
    Feb 8
    We need more reliable data for better healthcare — wearables can help

    We need more reliable data for better healthcare — wearables can help

    Despite the availability of vaccines for COVID-19, even in developed countries the vaccination rate for adults is still between 60% and…
    Go to the profile of Jouko Ahvenainen
    Jouko Ahvenainen
    Feb 5
    Metaverses are coming, but who owns your avatar?

    Metaverses are coming, but who owns your avatar?

    When you create your metaverse avatar, who owns it? Is it yours, or does the platform own it? This question is very fundamental for the…
    Go to the profile of Jouko Ahvenainen
    Jouko Ahvenainen
    Jan 28
    Lactate, Ketones, Glucose — Let’s Not Get Hangry

    Lactate, Ketones, Glucose — Let’s Not Get Hangry

    We are in the infancy of wearables, predicting sensors will just about explode in popularity. Various sensors already track data points…
    Go to the profile of Markus Lampinen
    Markus Lampinen
    Jan 24
    Wearables and HRV monitor my stress, but digital stress balls don’t work for me. Help!

    Wearables and HRV monitor my stress, but digital stress balls don’t work for me. Help!

    The pandemic has rocked all of us in the past few years. Studies have described the ongoing pandemic and uncertainty as cumulative stress…
    Go to the profile of Markus Lampinen
    Markus Lampinen
    Jan 17
    Wearables market embraces subscription model — but will users pay?

    Wearables market embraces subscription model — but will users pay?

    You buy a smartwatch, ring, or shoes, pay for it, and then you can use a free app to monitor your data. Or at least it used to be like…
    Go to the profile of Jouko Ahvenainen
    Jouko Ahvenainen
    Jan 15
    Digital giants own you now, but could it be very different tomorrow?

    Digital giants own you now, but could it be very different tomorrow?

    Our life is becoming more digital every day. In the physical world, governments still have an important role to own or regulate…
    Go to the profile of Jouko Ahvenainen
    Jouko Ahvenainen
    Jan 10
    Five Personal Data Trends and Resolution for 2022

    Five Personal Data Trends and Resolution for 2022

    We have seen that privacy, personal data, and the user-held data discussion have changed significantly during the last few years. At the…
    Go to the profile of Jouko Ahvenainen
    Jouko Ahvenainen
    Dec 21, 2021
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