Prifina

Prifina is a VC-backed data tech company based in San Francisco. We are offering resources and tools for developers to build applications that run on top of user-held data. With Prifina’s solutions, individuals can get everyday value from their personal data.

Event Announcement: New Institutions For Data — Four Years of GDPR and Paths Forward

Join us for an in-person event on May 25, 2022 to celebrate 4th birthday of GDPR and explore the latest developments in regulatory and…

Paulius Jurcys

May 17

Give people the data they need to shift to sustainable lifestyles

Data is a crucial component to research climate and nature. Supercomputers are utilized to make climate and weather models. But we also…

Jouko Ahvenainen

May 16

Prifina Comments to the Proposed EU Data Act: What Will Data Access, Interoperability, and Data…

On February 23, 2022, the EU Commission adopted a Proposal for a Data Act — a landmark document aiming to unlock user-generated data from…

Paulius Jurcys

May 15

The metaverse is coming for your biometric and health data

A couple of years ago, we were concerned about our social media data sharing our political views, location, and personal details. It may…

Jouko Ahvenainen

May 1

Can you read other people’s minds — for that matter, can you really read and know your own mind?

A number of new devices are introducing a step toward sci-fi, specifically the reading of minds. How well do you know your mind and what…

Markus Lampinen

Apr 25

Web3 needs real business models, not more marketing hype

The notion of “Web3” or “Web 3.0” has been used many times over the last ten years. Ever since Web 2.0 became important, many companies…

Jouko Ahvenainen

Apr 25

Sensors on Everything

There’s an explosion of different wearable devices, IoT services with new models coming out constantly. There are even companies like…

Markus Lampinen

Apr 8

Apple’s user privacy policy is better for its ad business than for its users

Apple has been active to help users protect their privacy against third-party apps that track them. Users have been keen to take advantage…

Jouko Ahvenainen

Apr 4

The Proposed EU Data Act: 10 Key Takeaways

On February 23, 2022, the EU Commission published a proposal for the European Data Act. This Act aims to strengthen the EU’s position in…

Paulius Jurcys

Mar 23

Human trust still matters in a trustless digital future

I recently spoke on a fintech panel, and one panelist talked constantly about the need to build trust. He was talking especially about…

Jouko Ahvenainen

Feb 25

Trust Fabrics at the Edge with Zededa

Liberty. Equality. Data. Podcast Episode #9 with Zededa’s CTO Roman Shaposhnik and Jason Shepherd

Paulius Jurcys

Feb 24

Wearables are going mainstream and still evolving: CES 2022

Despite the ongoing COVID-19 pandemic, CES 2022 was held in Las Vegas in January — and perhaps no surprise, wearables have become a…

Jouko Ahvenainen

Feb 18

Building a platform business is like building a movement

Many tech companies are now platform companies. They either offer applications and services to the end-users or tools for developers to…

Jouko Ahvenainen

Feb 13

The Contested Meaning of Web3 & Why it Matters

Web3 cannot and should not be reduced to blockchain when the real shift is towards user ownership of digital assets… This definitional…

Paulius Jurcys

Feb 10

For Value, Data Needs to Flow. But Is It Flowing Backwards?

Data builds value when it is flowing. For decades this flow has been behind our backs in various enterprise siloes, which has resulted in a…

Markus Lampinen

Feb 8

We need more reliable data for better healthcare — wearables can help

Despite the availability of vaccines for COVID-19, even in developed countries the vaccination rate for adults is still between 60% and…

Jouko Ahvenainen

Feb 5

Metaverses are coming, but who owns your avatar?

When you create your metaverse avatar, who owns it? Is it yours, or does the platform own it? This question is very fundamental for the…

Jouko Ahvenainen

Jan 28

Lactate, Ketones, Glucose — Let’s Not Get Hangry

We are in the infancy of wearables, predicting sensors will just about explode in popularity. Various sensors already track data points…

Markus Lampinen

Jan 24

Wearables and HRV monitor my stress, but digital stress balls don’t work for me. Help!

The pandemic has rocked all of us in the past few years. Studies have described the ongoing pandemic and uncertainty as cumulative stress…

Markus Lampinen

Jan 17

Wearables market embraces subscription model — but will users pay?

You buy a smartwatch, ring, or shoes, pay for it, and then you can use a free app to monitor your data. Or at least it used to be like…

Jouko Ahvenainen

Jan 15

Digital giants own you now, but could it be very different tomorrow?

Our life is becoming more digital every day. In the physical world, governments still have an important role to own or regulate…

Jouko Ahvenainen

Jan 10

Five Personal Data Trends and Resolution for 2022

We have seen that privacy, personal data, and the user-held data discussion have changed significantly during the last few years. At the…

Jouko Ahvenainen

Dec 21, 2021

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