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Prifina
Prifina provides developer tools to build applications on user-held data and empower individuals with their personal data.
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Data is the basis for most digital decision-making but how reliable is data?
Data is the basis for most digital decision-making but how reliable is data?
Data is the basis for many operations, but it doesn’t mean data is always reliable. Things can get complicated when you don’t know which…
Jouko Ahvenainen
Apr 19
Liberty. Equality. Data. Podcast Episode #4
Liberty. Equality. Data. Podcast Episode #4
Consumer Privacy: Burden or Choice?
Paulius Jurcys
Apr 13
Data Transfers after Schrems II
Data Transfers after Schrems II
While legal requirements seem unmanageable, emerging user-centric data model offers a glimpse into a brighter future.
Paulius Jurcys
Apr 3
Smart Cities and Even Smarter Residents Empowered by Personal Data
Smart Cities and Even Smarter Residents Empowered by Personal Data
From measuring traffic flow to particles in the air like pollution and allergens, cities have increasing amounts of sensors. Many cities…
Markus Lampinen
Mar 28
How to Unlock Value From Personal Data
How to Unlock Value From Personal Data
The world of data is about to undergo a seismic shift. Over the past few years, the data usage practices of various businesses have come…
Matt Eva
Mar 22
Think you know it all — don’t forget all those unknown unknowns!
Think you know it all — don’t forget all those unknown unknowns!
It has become popular to manage operations with data. New tools to collect and analyze data are continually appearing. But things can…
Jouko Ahvenainen
Mar 14
What is the real value of data? The answer is not so simple!
What is the real value of data? The answer is not so simple!
Companies have been collecting data for years. Useful data can offer competitive advantages and be the basis for many services and better…
Jouko Ahvenainen
Mar 6
Don’t blame the ‘brains’ for AI bottlenecks — it could be the lack of ‘hands’
Don’t blame the ‘brains’ for AI bottlenecks — it could be the lack of ‘hands’
Artificial Intelligence (AI) is popping up everywhere, at least in discussions. Intelligent systems are being used in many places, and…
Jouko Ahvenainen
Feb 22
Wellbeing market change — matching real data with tangible instructions
Wellbeing market change — matching real data with tangible instructions
A personal trainer gives you instructions on what to do at the gym. In most cases, she or he asks only basic things from you, like your…
Jouko Ahvenainen
Feb 8
Low-code and citizen-development are trending again — beware!
Low-code and citizen-development are trending again — beware!
When I started my career in the 1990s, I worked as a software developer for a company that produced slot machines and casino systems. One…
Jouko Ahvenainen
Jan 29
After 2020 who would be mad enough to make predictions for 2021?
After 2020 who would be mad enough to make predictions for 2021?
This is normally the time to make predictions for the coming year. Typically, the focus is on tech and business trends and evaluate which…
Jouko Ahvenainen
Jan 17
Information asymmetry — an opportunity for consumers to take control?
Information asymmetry — an opportunity for consumers to take control?
I listened to a podcast about personal data, and how there is a huge information asymmetry between individuals and companies. There are…
Jouko Ahvenainen
Dec 28, 2020
Happy Holidays and Predictions for 2021 in Personal Data
Happy Holidays and Predictions for 2021 in Personal Data
The Prifina team wants to thank all for the support during 2020. In 2021, we expect significant market developments in personal data.
Markus Lampinen
Dec 23, 2020
Solutions for personal data will be the fastest-growing sector this decade
Solutions for personal data will be the fastest-growing sector this decade
Data silos in companies have been a hot topic for years. With personal data, we have even a more significant silo issue, one that most…
Jouko Ahvenainen
Dec 13, 2020
Liberty. Equality. Data. Podcast Episode #3
Liberty. Equality. Data. Podcast Episode #3
Personal data: The Force of Social Physics
Paulius Jurcys
Dec 8, 2020
Liberty. Equality. Data. Podcast Episode #2
Liberty. Equality. Data. Podcast Episode #2
“Health Data, Wearables, and Personal Value” with Steven S. Charlap, MD
Paulius Jurcys
Nov 22, 2020
Getting Value with User-Held Data
Getting Value with User-Held Data
How Data from Different Sources Can Improve Your Wellbeing
Paulius Jurcys
Nov 17, 2020
Prifina’s Comments on the Proposed CCPA Regulations (Oct. 2020)
Prifina’s Comments on the Proposed CCPA Regulations (Oct. 2020)
On October 12, 2020, the Department of Justice released a third set of proposed modifications to the regulations regarding the California…
Paulius Jurcys
Oct 30, 2020
Introducing the Liberty. Equality. Data. Podcast
Introducing the Liberty. Equality. Data. Podcast
Prifina launches the Liberty. Equality. Data. Podcast featuring conversations with leaders and pioneers about helping individuals get…
Paulius Jurcys
Oct 26, 2020
Sandboxing Applications is the Future — How to Sandbox Your Personal Data and Have It Work For You
Sandboxing Applications is the Future — How to Sandbox Your Personal Data and Have It Work For You
What is ‘Sandboxing’? And more importantly, how can it drive value for you while protecting your data
Markus Lampinen
Oct 1, 2020
Why Data Portability Is Not Good Enough — We Should Aim for a Free Consumer
Why Data Portability Is Not Good Enough — We Should Aim for a Free Consumer
Data portability sounds great, but still leaves the individual a prisoner of data. How can we give the individual true choice, without …
Markus Lampinen
Sep 16, 2020
Please Trust Us — This is All Your Data We Have
Please Trust Us — This is All Your Data We Have
Individuals now have access to all their personal data wherever it is collected and kept. Platforms promptly* provide their customers…
Markus Lampinen
Aug 24, 2020
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