Prifina

Consumer Privacy: Burden or Choice?

While legal requirements seem unmanageable, emerging user-centric data model offers a glimpse into a brighter future.

From measuring traffic flow to particles in the air like pollution and allergens, cities have increasing amounts of sensors. Many cities…

The world of data is about to undergo a seismic shift. Over the past few years, the data usage practices of various businesses have come…

It has become popular to manage operations with data. New tools to collect and analyze data are continually appearing. But things can…

Companies have been collecting data for years. Useful data can offer competitive advantages and be the basis for many services and better…

Artificial Intelligence (AI) is popping up everywhere, at least in discussions. Intelligent systems are being used in many places, and…

A personal trainer gives you instructions on what to do at the gym. In most cases, she or he asks only basic things from you, like your…

When I started my career in the 1990s, I worked as a software developer for a company that produced slot machines and casino systems. One…

This is normally the time to make predictions for the coming year. Typically, the focus is on tech and business trends and evaluate which…

I listened to a podcast about personal data, and how there is a huge information asymmetry between individuals and companies. There are…

The Prifina team wants to thank all for the support during 2020. In 2021, we expect significant market developments in personal data.

Data silos in companies have been a hot topic for years. With personal data, we have even a more significant silo issue, one that most…

Personal data: The Force of Social Physics

“Health Data, Wearables, and Personal Value” with Steven S. Charlap, MD

How Data from Different Sources Can Improve Your Wellbeing

On October 12, 2020, the Department of Justice released a third set of proposed modifications to the regulations regarding the California…

Prifina launches the Liberty. Equality. Data. Podcast featuring conversations with leaders and pioneers about helping individuals get…

What is ‘Sandboxing’? And more importantly, how can it drive value for you while protecting your data

Data portability sounds great, but still leaves the individual a prisoner of data. How can we give the individual true choice, without …

Individuals now have access to all their personal data wherever it is collected and kept. Platforms promptly* provide their customers…