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Relating Brain Structure to Brand Innovation

Relating Brain Structure to Brand Innovation

What the Latest Neuroscience Tells Us about Consumers’ “Concept-of-Self”
Go to the profile of Damien Foord
Damien Foord
Brand: A Strategic Driver

Brand: A Strategic Driver

And Why You Ought to Be Treating it as Such
Go to the profile of Alex Duran
Alex Duran
3 Big Facts People Get Wrong about Brand

3 Big Facts People Get Wrong about Brand

What you need to know to find your fit, gain traction, and win.
Go to the profile of Damien Foord
Damien Foord
Why This, Why You?

Why This, Why You?

What originally got me interested in Prismonde? In branding, or design even?
Go to the profile of Alex Duran
Alex Duran
Unlocking Possibilities with Brand

Unlocking Possibilities with Brand

How a burn mark came to change the world.
Go to the profile of Damien Foord
Damien Foord
Naming: The Best Process to Discover the Perfect Name

Naming: The Best Process to Discover the Perfect Name

A couple of weeks ago, my cousin approached me with his new business idea. He knows I’m in branding, and wanted to know if I could help…
Go to the profile of Alex Duran
Alex Duran
How Your Understanding of Brand is Wrong

How Your Understanding of Brand is Wrong

And What That Means for Yours
Go to the profile of Alex Duran
Alex Duran
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