Death of the cookie banner: The new boundaries of consent management

How cookie consent became a joke and what to do about it

Should it affect your daily browsing habits in any manner (even if US-based), this is where we stand today regarding EU ePrivacy/GDPR compliance: Setting advertising or user profiling cookies on your computer requires “specific…

The problem with the ad-supported internet in a demand-led world

There is a quintessential problem with ad-supported services and content in the world of short-term, measurable results: success is pondered in terms of click-through rates, touchpoints (recorded within the lifetime of…

The GDPR may prove to be a failure. Its goals seem closer than ever.

2018: The Rise of Privacy

There is little doubt that 2018 earned its place in the history of personal data protection, but we still found…

Digital Marketing channels are losing steam. Can we rethink customer acquisition?

John, this is excellent and I fully agree. Privacy will only help aggregators destroy entire ecosystems in the name of a first-party relationship that they monopolize (not only due to consent, as the tests for legitimate interest will also favor a direct connection). Which leads to a major discussion: Can fundamental individual rights be protected in…