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Product Development Distillery
Fundamentals of Product Development, Distilled
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Chapter 1 — Welcome to Product Development Distillery!
Chapter 1 — Welcome to Product Development Distillery!
Note: This content is from the Product Development Distillery e-mail series: a daily e-mail that helps teach essential product development…
Jeff Brunski
Dec 6, 2018
Chapter 2 — Product Development Basics
Chapter 2 — Product Development Basics
“New products and processes come to the market through a process that first transforms ideas and concepts into working prototypes through…
Jeff Brunski
Dec 6, 2018
Chapter 3 — Good Product Development
Chapter 3 — Good Product Development
Moving beyond the basics — what does it look like to be good at Product Development?
Jeff Brunski
Jan 1, 2019
Chapter 4 — Marketing
Chapter 4 — Marketing
Marketing is about meeting customer needs profitably.
Jeff Brunski
Jan 6, 2019
Chapter 5 — Strategy
Chapter 5 — Strategy
Product Development needs to be aligned with a strategy.
Jeff Brunski
Jan 18, 2019
Chapter 6 — Product-Market Fit and Opportunities
Chapter 6 — Product-Market Fit and Opportunities
Ground-breaking insights into Product-Market Fit like making products that fit the market.
Jeff Brunski
Feb 28, 2019
Chapter 7 — Customer Needs Introduction
Chapter 7 — Customer Needs Introduction
Yes, even more content on Customer Needs and Voice of the Customer!
Jeff Brunski
Feb 28, 2019
Chapter 8 — Customer Needs II: Design Thinking
Chapter 8 — Customer Needs II: Design Thinking
Design Thinking is a human-centered approach to solving problems.
Jeff Brunski
Mar 9, 2019
Chapter 9 — Customer Needs III: Jobs To Be Done
Chapter 9 — Customer Needs III: Jobs To Be Done
Jobs To Be Done. People don’t want a drill, they want a hole. And a milkshake.
Jeff Brunski
Mar 9, 2019
Chapter 10 — Customer Needs IV: Outcomes
Chapter 10 — Customer Needs IV: Outcomes
Continuing to expand on the Jobs to be Done framework, let’s talk about outcomes — the way consumers measure product performance.
Jeff Brunski
Mar 27, 2019
Chapter 11 — The Fuzzy Front End and Problem Definition
Chapter 11 — The Fuzzy Front End and Problem Definition
The Fuzzy Front End and transitioning out of the Problem Space.
Jeff Brunski
Apr 22, 2019
Chapter 12 — The Marketing Requirements Document
Chapter 12 — The Marketing Requirements Document
So…like…what should we build?
Jeff Brunski
Jun 4, 2019
Chapter 13 — Concept Generation Part I
Chapter 13 — Concept Generation Part I
Divergent thinking and product concepts — welcome to the Solution Space!
Jeff Brunski
Jun 12, 2019
Chapter 14 — Concept Generation Part Deux
Chapter 14 — Concept Generation Part Deux
Associative Thinking, Cross-Pollination, and a dive into the book Where Good Ideas Come From.
Jeff Brunski
Jul 19, 2019
Chapter 15 — Concept Selection
Chapter 15 — Concept Selection
Killing your babies and selecting the right concepts to prototype.
Jeff Brunski
Aug 15, 2019
Chapter 16 — Prototyping
Chapter 16 — Prototyping
Prototyping is one of the universal elements of New Product Development.
Jeff Brunski
Sep 23, 2019
Chapter 17 — Prototyping in Agile and Lean
Chapter 17 — Prototyping in Agile and Lean
Minimum Viable Products, Sprints, and other terms that will make you sound like a prototyping pro.
Jeff Brunski
Nov 15, 2019
Chapter 18 — Prototyping III: Moderately Advanced Topics
Chapter 18 — Prototyping III: Moderately Advanced Topics
The trade-off between speed and fidelity, using prototyping to manage the NPD schedule, and how prototyping helps you “wrap it up.”
Jeff Brunski
Dec 12, 2019
Chapter 19 — Product Testing
Chapter 19 — Product Testing
Product testing is not just a fun opportunity to break your new product. Good testing refines the product and ensures quality at launch.
Jeff Brunski
Jan 28, 2020
Chapter 20 — Product Launch
Chapter 20 — Product Launch
Launch. Holy shit. Let’s talk about the launch management system.
Jeff Brunski
Mar 1, 2020
Chapter 21 — Product Development Post-Launch
Chapter 21 — Product Development Post-Launch
Where you’re going, you don’t need roads, but you might want a roadmap.
Jeff Brunski
Apr 21, 2020
Chapter 22 — New Product Development Wrap-Up
Chapter 22 — New Product Development Wrap-Up
That’s a wrap. Reflections and more resources.
Jeff Brunski
May 22, 2020
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