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Product First

Cornerstone concepts of product management and strategy.

What to do in your first days at a new product job

Set yourself up for success. Ensure you have the knowledge, connections, and buy-in you need to make impactful change at your new job.
Go to the profile of Kate Horowitz
Kate Horowitz
Feb 3

Business strategy lessons from an 8-year-old amputee

Anna’s* leg was amputated when she was 8 years old. Her earliest memories are of nurses, cold white halls, and fear. Anna and her family…
Go to the profile of Kate Horowitz
Kate Horowitz
Jul 30, 2020
Introducing the GRIDS framework: take the guesswork out of building product roadmaps.

Introducing the GRIDS framework: take the guesswork out of building product roadmaps.

A roadmap is a tactical plan for executing your business strategy. The roadmap should clearly communicate how you will build products that…
Go to the profile of Kate Horowitz
Kate Horowitz
Apr 28, 2020

Product Resources

A list of educational resources curated over the last 10 years of my career in product.
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Kate Horowitz
Apr 27, 2020

Free product requirements document (PRD) template

Use or delete sections as needed! You can find the Google Doc version of this template here. There’s also a “lite” version here.
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Kate Horowitz
Feb 26, 2020

Product Thinking

Divergent thinking is the art of generating abundant ideas, unbound by false constraints.
Go to the profile of Kate Horowitz
Kate Horowitz
Feb 11, 2020

Innovation ≠ invention

Co-authored with my husband, Ben Horowitz. No, not that Ben Horowitz.
Go to the profile of Kate Horowitz
Kate Horowitz
Jan 31, 2020

Product First Principles

My uncle Ronnie, whom I think I met only once when I was 3 years old, taught my father how to drive according to his 4 rules of driving…
Go to the profile of Kate Horowitz
Kate Horowitz
Jan 10, 2020
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