Product Marketing Community

Shaping content with a single version of the truth

Six Marketing Questions You Won’t Be Asking in 2023

By Benjamin Bloom

Product Marketing vs Product Management: What’s the Difference?

The Road to Summit, Part 2

Storytelling Matters: An Interview with Go Narrative

How to Persuade Customers with Disruptive Content

By Michael McCune and Rowan Noronha

Hug Your Haters: How to Embrace Complaints and Keep Customers

Want Better Revenue Results? Start With Your Marketing Planning

Does an Increase in Awareness Really Increase Revenue?

By Dave Daniels

The Seven Elements of a Strategic Messaging Foundation

By Matthew Woodget