LTV, Churn Rate & Financial Models for Mobile Game/App

If you work for mobile products, either mobile games or mobile apps, you always encounter problems such as predicting LTV(life-time value) of your users or predicting the financial performance of your product going forward.

Why Mobogenie Failed — Part 1: The Failure of Business Strategy

Mobogenie, an android market place developed by Changyou.com, has been around for almost two years. It operates in several markets, such as US, Brazil, India, Russia, Vietnam, Thailand, as well as countries of Mid East…

BAT Mobile Strategy Analysis 2 — Tencent

Tencent’s Mobile Product Strategy

Tencent is the largest internet company in China. Its business first started from a communication tool, QQ, then expands into gaming, publishing, e-commerce, search, event…

BAT Mobile Strategy Analysis 1 — Baidu

Baidu’s Mobile Product Strategy

BAT- Baidu, Alibaba, and Tencent, are top 3 internet companies in China. They are so big and powerful that they overshadow almost all other companies in China, including those…

How to Evaluate an IP for Mobile Games

IP licensing in the mobile games business is heating up. As the mobile game arena becomes crowded, it’s important for developers or publishers to stand out among thousands of mobile games. IP plays a vital role in promoting the game: it has an existing fan base…

BAT Mobile Strategy Analysis 3— Alibaba

Alibaba’s Mobile Product Strategy

This is the last part of this series analysis.

Alibaba, the largest online and mobile commerce company in the world by gross merchandise volume, just…

O2O — Is It A Fad Or A Real Opportunity?

O2O (online to offline) is a buzzword in China right now. Almost every company talks about it. Big companies such as Baidu, Tencent, and Alibaba invested millions of dollars into O2O companies — dianping.com, nuomi,etc. This article focuses on analyzing…

BAT Mobile Strategy Analysis 4 — Baidu’s Investment Strategies

We've covered the business and product strategies of BAT(Baidu, Alibaba, Tencent) in previous analysis, particularly examining how each of them should compete in mobile space. Now let shift focus a little bit to the M&A…

Why Mobogenie Failed — Part 2: The Failure of Product

Part 2: The Failure of Product Strategy

Why Mobogenie Failed — Part 3: The Failure of Operation

This is the last article of this series analysis. I will be focusing on Mobogenie’s operation and examining what went wrong. [Note1]

Part 3: The Failure of Operation