Product Teardown 12 — Monetization Strategies in Mobile Games/Apps

This is not a teardown for specific products, but a summary of common monetization methods in mobile games.

Many articles has been written about monetization strategies of mobile games…

Product Teardown 08 — Same Core Loop, Different Game Play

— How Clash of Clans, Boom Beach, Empires and Allies, and Dominations create different gameplay experience based on the same core loop.

Product Teardown 01 — Clash of Clans

Clash of Clans has been around for almost 2 years and it’s still top 3 grossing games in App Store and Google Play.

There are many good elements of this game, but I want to cover five things that I believe make this game a hit.

Product Teardown 20— Performance of smartphone camera

People use different kinds of metrics/criteria when evaluating smartphone cameras, such as speed, performance, photo quality, modes, easy to use, etc. However, people are often talking about different things when they use the same words…

Product Teardown 03 — Candy Crush Saga

We will review the product design of “Candy Crush Saga” — CCS.

Since this game launched, it stays at top grossing board. Huge success. We will examine why it’s so successful.

Product Teardown 14 — Yelp and DianPing

Yelp and Dianping are two great apps that help people discover local business, such as restaurant, bars, gas stations. yelp focuses on US market while Dianping dominates China market. In this post, I will do a product teardown on these two apps, focusing on…

Product Teardown 05 — Clash of Clan

A few months ago, I did a high level product evaluation on Clash of Clan, focusing on core loop, social mechanics, and so on. Now I’d like to do a deep dive into the product design of Clan of Clans, particularly focusing on retention, monetization and social elments.

Product Teardown 17 — Calendar on Apple, Google and Smartisan

This post is about calendar app. Before writing this, I never realize that calendar is one of the most important apps on my phone. It’s such an important productivity app that I cannot even live without it.

Product Teardown 10 — Monetization Structure of Marvel Avengers Alliance by Tencent

I am not a Marvel fun. Actually the only marvel movie I watched is The Avenger. I do, however, play a lot marvel theme games. One of them is Marvel — The Avengers Alliance, developed and…

Product Teardown 09 — A Comparison between WeFire(全民突击) and Crisis Action(全民枪战)

FPS(First Person Shooter) mobile games have become very popuplar in China since last year. It’s a fast growing segment which attract a large user base. There are two games that are doing pretty…