Product WTF

So, what exactly is “Product Management”

A simple analogy to explain a complex model…

The question I get more than any other is the simple “what is product management”. It’s actually not an easy answer, especially when looking across the vast…

What would be the scariest thing to hear as a VP of Product?

Like if you assistant or team came up to you- what would be the scariest thing to hear as the VP of Product?

It all starts with the user

This is where it all comes together

To understand a product, especially when managing its creation and feature set, you have to identify and empathize with the user. It is why almost all user-facing work for a product starts with…

Keep a feature journal

Guard it like your diary

More often than not, a product manager will be mentally plagued with feature ideas. Most can see their product years out, used my millions and doing everything they have ever dreamed it to do. I like these managers, the…

Passion Can’t Be Taught

You have it or you don’t.

I am often asked what’s the most important thing for a product manager to have…

The most important trait that I look for in a product manager is passion. It can’t be taught; it is hard to fake…

With your years of experience in product management, do you already have a formula on what makes a product sell?

Submitted question from the now defunct Wiselike.com

How much does data contribute to product mapping and strategy?

In your opinion, should all product decisions be based on data?

Short answer, no. Over the years, I have seen several product managers that get mired in…

What is the VP of product responsible for and how do you manage to make the right decisions?

Submitted question from the now defunct Wiselike.com