Purpose Beyond Profit

How a new idea could transform your business

How a new idea could transform your business.

Any business leader who wants to make their company stronger today, and better fit for the future, will rethink their…

Brand Promise: the what, why, and how of great brand strategy

Jerry Holtaway, Emotive Brand

There’s a lot of talk about the concept of brand promise. But, what is a brand promise? Why does my business need one? How would it make my business…

Should you aspire to be a meaningful brand?

The idea of “meaningful brands” is taking industry by storm as more and more…

A more effective brand strategy: Matter more to people

Meaningful Brands

I believe one of the significant differences between the my view of branding, and other branding techniques, is that my thinking is more holistic in its approach. I embrace a…