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The Agile Marketing Digest
A collection of ideas that’ll teach you how to deliver great marketing results, with speed and flexibility.
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How to start a marketing team from scratch (and make sure they get you results!)
How to start a marketing team from scratch (and make sure they get you results!)
Marketing is the most challenging capability for organisations to build from the ground up. It’s where art meets science, it’s the soft…
Simon Walker
Jan 8, 2019
What do Helmuth von Moltke the elder and digital marketing have to do with each other?
What do Helmuth von Moltke the elder and digital marketing have to do with each other?
As a history nut, there’s a lot I try and learn from listening to and reading history — both modern and ancient. I’ve recently been…
Simon Walker
Jan 8, 2019
How to measure your marketing return on investment
How to measure your marketing return on investment
For too long, we’ve taken the approach that marketing spend isn’t 100% measurable. It comes back to John Wanamaker’s famous quote:
Simon Walker
Jan 8, 2019
Is New Zealand’s digital advertising expensive?
Is New Zealand’s digital advertising expensive?
“Why are LinkedIn ads so bloody expensive?” — Proposition team member, October 2018.
Simon Walker
Jan 8, 2019
What is agile marketing?
What is agile marketing?
In this video, I take a look at agile marketing — Proposition’s new way of working with our clients.
Simon Walker
Jan 8, 2019
Do you know your marketing results?
Do you know your marketing results?
Do results from your marketing matter to you?
Simon Walker
Jan 8, 2019
Five reasons you should pay attention to your marketing tech stack
Five reasons you should pay attention to your marketing tech stack
One of the most neglected areas for most business in their marketing activity is their technology. It’s an afterthought, left to the IT…
Simon Walker
Jan 8, 2019
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