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Getting to Know Customers Better

Getting to Know Customers Better

How various methods of collecting customer feedback can be used to bridge the gap in gaining a better view into customers wants and needs.
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Prudential Customer Experience Team
Trending Articles
Driving Innovation with Customer Obsession: Highlights from Align CX Conference 2024

Driving Innovation with Customer Obsession: Highlights from Align CX Conference 2024

By: Caryn Gallis, Director, Strategic Initiatives & Evan Tyerman, Director, DesignOps
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Prudential Customer Experience Team
POV: My Journey into the World of CX

POV: My Journey into the World of CX

How Prudential helped align my passions to my career
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Prudential Customer Experience Team
The Digital Customer Service Takeover

The Digital Customer Service Takeover

Can we still maintain a human touch in a today’s digital world?
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Prudential Customer Experience Team
Is this accessible? Checking for Document Accessibility

Is this accessible? Checking for Document Accessibility

As discussed in the previous article on What is Document Accessibility, ensuring a document is accessible is important for many reasons…
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Prudential Customer Experience Team
Social media made me do it.

Social media made me do it.

How social media has impacted the buying behaviors and purchasing patterns of today’s consumers.
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Prudential Customer Experience Team
Where is my mind?

Where is my mind?

How experience design, as an extension of our human obsession with perfecting tools and technologies, helps us to survive and thrive in our…
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Prudential Customer Experience Team
Embrace the Pull and Right-Size the Push in the Evolving Landscape of Customer Feedback

Embrace the Pull and Right-Size the Push in the Evolving Landscape of Customer Feedback

by Jason Kapel & Aaron Wuollet
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Prudential Customer Experience Team
1 in 4 adults depend on it: What is document accessibility?

1 in 4 adults depend on it: What is document accessibility?

This is the first article in a series on Accessible Documents that will cover the ‘what’ and ‘how’ of making documents accessible to people…
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Prudential Customer Experience Team
CX and (What I Thought Was) the Generational Divide

CX and (What I Thought Was) the Generational Divide

Maintaining the integrity of human-based interactions in customer experience.
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Prudential Customer Experience Team
VOC Data + Conference Call = Engaging and Energizing?

VOC Data + Conference Call = Engaging and Energizing?

How to Gather Thousands of Employees to Learn about Customer Experience Efforts
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Prudential Customer Experience Team
What does ChatGPT think about CX and Journey Management?

What does ChatGPT think about CX and Journey Management?

A closer look at using generative AI to help inform customer experiences
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Prudential Customer Experience Team
Digital Accessibility: Understanding Screen Reader Interaction

Digital Accessibility: Understanding Screen Reader Interaction

Ensuring universal usability through programmatic interaction with assistive technology.
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Prudential Customer Experience Team
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