Disappointment the psychological reaction to an outcome that does not match up to expectations. The greater the disparity, the greater the disappointment.
Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are…
Personality Change And McDonald’s
Personality Change
Personality psychology studies one’s distinctive style of cognition, behavior, and affect through a lifetime.
• Biological transitions are stages like puberty or a woman…
Ford struck gold when they decided to get Matthew McConaughey to parody himself. Their recent spots for Lincoln feel like deleted scenes from The Wolf of Wall Street and have spiked in popularity. Sales continued to soar 25% in October after Jim Carrey’s Saturday Night Live parody.
Anti-Authoritarianism and Apple
Authoritarian Expecting or requiring people to obey rules or laws: not allowing personal freedom.
Apple has claimed it and its users think differently for decades. Last week however, they poured the same gruel for everyone into…
Eye movements (Cognitive Psychology): Directed to aspects of our visual environment that capture our attention both involuntarily and voluntarily. In this sense, they are highly dependent on cognitive motivation and linked with many perceptual and cognitive processes such as reading, social…
It’s Not Delivery. It’s Introversion.
Desocialization: Deprivation of the capacity for social intercourse.
Taco Bell recently closed it’s social media outlets and diverted customers to its new app with the #Onlyintheapp campaign. The app allows users to place their order with the app and pick up…
