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Fuel for a Century Ride

Fuel for a Century Ride

Recently at Pure Cycles, we have had a number big rides/trips that we have taken on and that has taken a fair bit mental, physical…
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Pure Cycles
How does a small business owner deal with the new tariff increases?

How does a small business owner deal with the new tariff increases?

I’m writing this to give you a glimpse into how a small business owner is dealing with the recent increase in tariffs from Chinese made…
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Michael Fishman
An Open Letter to LA Mayor Garcetti

An Open Letter to LA Mayor Garcetti

Mayor Garcetti,
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Michael Fishman
The Long and Winding Road

The Long and Winding Road

We would like cordially welcome to this wildly adventurous, often dirty, and always smiling tribe. At this point…
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Pure Cycles
6 Tips for Staying Warm for Winter Riding

6 Tips for Staying Warm for Winter Riding

1: Protect Yourself Before You Wreck Yourself
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Pure Cycles
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The True Cost of Driving

The True Cost of Driving

Living in LA, people are often surprised to find out you can survive (let alone put together anything resembling a normal life) without a…
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Pure Cycles
Flying Laps and Match Sprints

Flying Laps and Match Sprints

Whether you’re competing at the velodrome or just catching the day’s contests, track racing is a completely different beast from your…
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Pure Cycles
Traffic School: Shoulder Checks

Traffic School: Shoulder Checks

Also known as “life-savers”, shoulder checks are a super important (and hopefully pretty instinctive) tool in your safe-riding arsenal.
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Pure Cycles
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