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Qonto System
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qonto.com
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Marketing Mix Modeling
The Qonto Way
Stories and learnings from the team behind Qonto
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Marketing Mix Modeling
Louis Magowan
in
The Qonto Way
Jun 19
Marketing Measurement series: Incrementality test scheduling
Velocity vs. validity
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465
Louis Magowan
in
The Qonto Way
Jun 14
Marketing Measurement series: Marketing Mix Modeling at Qonto | Part VI
MLOps
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325
Ruari Walker
in
The Qonto Way
Jun 5
Marketing Measurement series: Marketing Mix Modeling at Qonto | Part V
Specifying a Bayesian Model with PyMC
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259
Ruari Walker
in
The Qonto Way
May 27
Marketing Measurement series: Marketing Mix Modeling at Qonto | Part IV
Inputs for a Bayesian model
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353
Ruari Walker
in
The Qonto Way
May 23
Marketing Measurement series: Marketing Mix Modeling at Qonto | Part III
Bayes’ Theorem & priors
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458
Louis Magowan
in
The Qonto Way
May 22
Marketing Measurement series: Marketing Mix Modeling at Qonto | Part II
Adstock and saturation
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370
Louis Magowan
in
The Qonto Way
May 21
Marketing Measurement series: Marketing Mix Modeling at Qonto | Part I
Getting started
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542