Qualdesk

The 90/30 rule for user research confidence scores

Disposable insights

Some insights are ‘evergreen’ — they’re relevant for a very long time. Those…

Halo insights

When you’re researching one thing, you often learn about something else.

Make user research reports modular, not monolithic

Closing the gap between user research, product and engineering

Participant attribution in user research reports: what to avoid

As a researcher, you almost certainly…

Don’t research what you already know

Why do you do user research or customer research? To help you design and make better products…

When do user insights expire? Use the ACE method to find out

Determine whether or not your user…

Create actionable, traceable user insights

Why user insights need to be actionable forwards and…