59. How can journalists maintain and build leverage over their sources?

Unless you’re Marshawn Lynch, nobody has to speak to the press. They do so because it’s in their interest, or at least they perceive that to be the case.

Tomer’s Questions on the Future of Media
Tomer’s Questions on the Future of Media
A compilation of editorial, ethical, business & technology questions facing the future of media. Because nothing matters more than hearts and minds, & nothing affects hearts and minds more than media. See the 100th Question of the Week by Politico’s founder: http://bit.ly/2t3N82K
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