Homepage
Open in app
Sign in
Get started
Follow the Race.Radio journey
About
Website
Follow
Tapping into the home fitness phenomenon
Tapping into the home fitness phenomenon
The week where it occurs to me that riding indoors could well be the new riding outdoors.
Steven Elliott
Sep 25, 2020
My demo day debut
My demo day debut
The week where I realise demo days don’t necessarily involve demo’s and traction will always trump transitions.
Steven Elliott
Jul 30, 2020
HYPE says “Roger” to Race.Radio
HYPE says “Roger” to Race.Radio
The week where I pitch my cycling socks off, achieve a mini-milestone and learn a valuable lesson.
Steven Elliott
Jun 15, 2020
Awakening the marketer within
Awakening the marketer within
That moment when you realise you’ve managed to forget just about everything you’ve ever advised your clients to do.
Steven Elliott
Feb 24, 2020
It’s all about the feels
It’s all about the feels
The week (well, fortnight) where I appreciate the need to emote more.
Steven Elliott
Feb 24, 2020
What does it mean to work in public?
What does it mean to work in public?
The week where I realise people are only going to start reading this if I actually tell them I’m writing it.
Steven Elliott
Feb 9, 2020
A startup in limbo and the evolution of the earpiece
A startup in limbo and the evolution of the earpiece
The week where the Race.Radio earpiece thingy is finally revealed, but it still feels like I’m going nowhere fast.
Steven Elliott
Jan 26, 2020
Tuning into the twenties
Tuning into the twenties
The week where everyone gets back down to work, myself included.
Steven Elliott
Jan 12, 2020
Catching the cycling bug
Catching the cycling bug
The week where everyone involved gets ill simultaneously and not a huge amount happens as a result.
Steven Elliott
Nov 29, 2019
A sniff and some geekery
A sniff and some geekery
A week that brought my first proper investor meeting and some valuable insight from a price sensitivity analysis.
Steven Elliott
Nov 15, 2019
A demi-pivot and a first major gotcha
A demi-pivot and a first major gotcha
The week that sees the introduction of conversational AI and me trying to stay the right side of the law.
Steven Elliott
Nov 10, 2019
The pixels hit the page
The pixels hit the page
Finalising the financial model, a networking effect and getting started on the app design.
Steven Elliott
Nov 1, 2019
It’s lonely at the top (and bottom)
It’s lonely at the top (and bottom)
A week of isolation leaves me craving the comforts of a team for the first time.
Steven Elliott
Oct 25, 2019
When s*** begins to get (or at least look) real
When s*** begins to get (or at least look) real
The week where the design for the remote is finally revealed (and it’s gooood).
Steven Elliott
Oct 19, 2019
Concepting, testing and a research model
Concepting, testing and a research model
A week of reviewing sketches and delving into measures of perceived usefulness and perceived ease-of-use.
Steven Elliott
Oct 11, 2019
An ugly prototype is born
An ugly prototype is born
Because not every parent thinks their baby’s beautiful, right?
Steven Elliott
Oct 4, 2019
Mostly drifting with occasional dreaming
Progress stalls and so thoughts turn to the mountains.
Steven Elliott
Sep 27, 2019
Considering a crowdfunding campaign
And all of a sudden, this has some purpose.
Steven Elliott
Sep 20, 2019
Homegrown UX and entering the world of industrial design
This is what happens when you do things on a whim.
Steven Elliott
Sep 13, 2019
The Tour of the Roses and a new technology discovery
The Tour of the Roses and a new technology discovery
Turns out we’re our own best use case.
Steven Elliott
Sep 13, 2019
A hustle-free Greek holiday
Dawn rides and a solid master’s mark
Steven Elliott
Sep 1, 2019
Digging the shallowest of moats
A minimum viable product of sorts
Steven Elliott
Aug 23, 2019
Flapjack and Potts
Two new collaborators (not the screenplay for a new ITV rural cop drama)
Steven Elliott
Aug 17, 2019
The beginning of the road
A weekly-ish roundup of what’s going on in my working world
Steven Elliott
Aug 12, 2019
About Along for the ride
Latest Stories
Archive
About Medium
Terms
Privacy
Teams