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Rat's Nest
The best ideas from Normative and our peers on how to move innovation beyond its obsession with the big idea.
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Neil Redding
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Rat's Nest
Jun 20, 2019
What happens as we digitize the world’s transactable objects?
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8
Stacey Billups
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Rat's Nest
Mar 15, 2019
AI is risky business. What are the rules of engagement in an augmented world?
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153
Sarah Wittman
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Rat's Nest
Jan 16, 2019
Want high quality results? Try a high fidelity prototype
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5
Sarah Wittman
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Rat's Nest
Dec 14, 2018
The Curse of the Convert: Designing Better Design Research
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53
Matthew Milan
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Rat's Nest
Nov 27, 2018
Start With the Stock Price
Starting with the stock price grounds our innovation work in reality from…
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102
Matthew Milan
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Rat's Nest
Nov 23, 2018
What Lewis and Clark can teach us about innovation.
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59
Alya Naumova
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Rat's Nest
Oct 30, 2018
Rethinking how UX research helps to manage risk.
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133
Amy Weinrieb
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Rat's Nest
Oct 15, 2018
What innovation leaders taught me about fighting Imposter Syndrome
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58
Andy MacDonald
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Rat's Nest
Oct 1, 2018
Designing in Code Can Help Get Your Innovation in Market, Faster. Here’s How We Did It.
Because selling a big idea requires more than Keynote mockups.
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164
Lindsay Ellerby
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Rat's Nest
Sep 6, 2018
The big reveal is dead. Design conversations instead.
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Rat's Nest
The best ideas from Normative and our peers on how to move innovation beyond its obsession with the big idea.
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