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Rat's Nest
The best ideas from Normative and our peers on how to move innovation beyond its obsession with the big idea.
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What happens as we digitize the world’s transactable objects?
What happens as we digitize the world’s transactable objects?
Digital 3D models have been in use for decades — primarily by designers of physical objects like furniture, cars and buildings — and yet…
Neil Redding
Jun 20, 2019
AI is risky business. What are the rules of engagement in an augmented world?
AI is risky business. What are the rules of engagement in an augmen...
This is the central question I am thinking about as I venture into machine learning projects. In the past, we have seen political and…
Stacey Billups
Mar 15, 2019
Want high quality results? Try a high fidelity prototype
Want high quality results? Try a high fidelity prototype
Have you ever wondered why your product team wants to do yet another round of prototype testing? You’re confident in the results, but they…
Sarah Wittman
Jan 16, 2019
The Curse of the Convert: Designing Better Design Research
The Curse of the Convert: Designing Better Design Research
You know the person, the one who is so excited about their thing, and they want to tell you ALL ABOUT IT. And they want you to start doing…
Sarah Wittman
Dec 14, 2018
Start With the Stock Price
Start With the Stock Price
Starting with the stock price grounds our innovation work in reality from the get-go.
Matthew Milan
Nov 27, 2018
Latest
What Lewis and Clark can teach us about innovation.
What Lewis and Clark can teach us about innovation.
A few months ago, I had one of those a-ha moments about why some innovation partnerships work, and why some don’t.
Matthew Milan
Nov 23, 2018
Rethinking how UX research helps to manage risk
Rethinking how UX research helps to manage risk
by Alya Naumova | Senior Researcher at Normative
Alya Naumova
Oct 30, 2018
What innovation leaders taught me about fighting Imposter Syndrome
What innovation leaders taught me about fighting Imposter Syndrome
My journey started off with some good ol’ self reflection, and was followed by research and reflection of how leaders deal with it.
Amy Weinrieb
Oct 15, 2018
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