Impossible Foods, Impossible Claims

Anna Lappé
Jul 22, 2019 · 5 min read

The company has courted ethical foodies, but how sustainable is this meat alternative?

Impossible Foods — maker of the veggie “burger that bleeds” — is the latest darling of the food-tech world. Its stardom is driven largely by its claims that the burger is better for the planet than the real thing: But what’s actually in its signature patty raises big questions. Despite these questions, Forbes has…