Real Food Media
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Real Food Media

Impossible Foods, Impossible Claims

The company has courted ethical foodies, but how sustainable is this meat alternative?

Impossible Foods — maker of the veggie “burger that bleeds” — is the latest darling of the food-tech world. Its stardom is driven largely by its claims that the burger is better for the planet than the real thing: But what’s actually in its signature patty raises big questions. Despite these questions, Forbes has…

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Anna Lappé

Anna Lappé

Founder and director of Real Food Media. National bestselling author of Diet for a Hot Planet: The Climate Crisis at the End of Your Fork.