It is so hot here that Bruce and I have been watching films in the evening when…
Note: 22 January 2021 — I am adding informative notes to all of these stories (original…
All you write is quite true, John. And yet I wonder: if data is so great, why do we see diminishing returns on data-driven marketing campaigns for brands? Is the pinnacle of this type of thinking Pepsi’s spectacular failure with Kendall Jenner’s soda can peace…