BLOCKCHAIN INDUSTRY MARKETING

Task management and decision making after entering a new industry.

Hello reader, my name is Peter and I’m responsible for Advertising Operations at Rebound Crypto. I wanted to share some thoughts on task management and decision making when you shift your focus to a completely new…

How to ensure your ICO will succeed with performance marketing

There are these ICO projects that instantly reach their hard cap of tens of millions USD, within 2 minutes after launching their ICO. Here you are halfway through your campaign and you start realizing that this won’t be…

The biggest marketing mistakes ICOs make and how to advertise smarter

Is Your Business Ready For a Successful ICO?

Running an ICO can be a daunting task, but the increased popularity of running an…

How to handle your community so that your company benefits from it post-ICO.

Conducting an ICO is a very stressful period of time, for any marketing director. So many things have to be put in place, taken care of and maintained in such a short time span. It’s often…

Why every ICO needs expert marketers for their strategy to boost their token sales

You’re deep in your marketing campaign for your ICO, but you noticed that it’s not going too well. You have done marketing for your startup before, but for an ICO specifically is way above…

What is a sales funnel and why should your ICO use it?

ICOs often struggle with finding the most effective marketing technique that will generate them more leads.

As a result, ICOs often lose focus and a lot of potential investors for their ICO, a direct…

Improving token sales in the light of MailChimp’s ICO ban