Redesigning United Wardrobe

Novel interaction

In order to increase the brand character of the webshop show its place in the offline and online shopping experience, an…

Enhancing product experience

Costumers visit the virtual webshop where they cannot experience the…

Aesthetic Redesign of the Product Page

An explanation about the Aesthetic Redesign of the Product Page

Functional Redesign

Based on the outcomes of the three tests we made a functional redesign of both the homepage as well as the product page. In this functional redesign we particularly looked at the place and shape (as well as the size) of the different elements in the webshop.

Discussing the three Methods

For performing our analysis, we used three different methods: visual search, change blindness and eye tracking. In the following points the differences between these methods will be discussed.

Change blindness

Performing experiments

Before redesigning the web-shop, we performed three different types of experiment. We did these tests in order to…

Analyzing the website structure

Abstracting a website’s content through wireframes