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Archive of stories published by RefineAI

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Alberto Orsini in RefineAI

Ad Teardown: Live for Now Moments Anthem | Pepsi

Pepsi’s missed opportunity to create a genuine…

Bharat Krish in RefineAI

Using AI to measure and manage Diversity

We had our AI analyze Trump Cabinet, Obama Cabinet, and Top 500 US investors and this is what we found.

Alberto Orsini in RefineAI

Ad Teardown: LeBron James Fearless | Intel

Intel’s take on building trust in autonomous vehicles

Alberto Orsini in RefineAI

Considering color accessibility as part of our design process

Alberto Orsini in RefineAI

Trailer Teardown: Star Wars: The Last Jedi

How did audiences react to the trailer compared to a reactionist?

Alberto Orsini in RefineAI

Apple, Honda and Saudi Arabia walk into a bar…

The world’s leading brands are investing in emotions — and so should you

From robots that become Saudi Arabian citizens, cars that understand the driver’s experience, to…

Alberto Orsini in RefineAI

Every brand which aims to create loyalty is in the emotion business

It is often advised that you shouldn’t go grocery shopping while hungry – science proves that hunger may influence you into purchasing items you wouldn’t add to your shopping cart otherwise. This also signals a…

Alberto Orsini in RefineAI

AMA: Lulato Pt. 1

Designer, vlogger and creator

Carlos Rivera in RefineAI

Ad Teardown: Want it all | Nike

A look at Nike’s “Want it all” ad.

Alberto Orsini in RefineAI

Ad Teardown: Touchdown Celebrations to Come | NFL

These were the top 10 stories published by RefineAI; you can also dive into yearly archives: 2017, 2018.

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RefineAI

Measure the emotional appeal and viewer engagement of any video using AI.

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Sarah Al-Hussaini