Reify — Helping companies market and sell more software

A quick hack for writing effective CTAs

Make the call to action match its context

Writing call to action (CTA) text is scary. There’s a lot of pressure — everything relies on your user doing whatever it is you’re CTA’ing them to do. While the words in your buttons have an…

Why Marketing Doesn’t Work

…and what you can do about it

Marketing works. We all know it internally, even if we resent it at times. We know it works because we’ve all been successfully marketed to in numerous areas of our lives, both personally and professionally. Unfortunately…

Developing Your Pricing Strategy

Aka: how we respond when asked “how much should we charge for this?”

The “Closing Big Deals” Starter Pack

Beyond having a great product, what else do you need to land those first big deals?

Don’t make your users be too clever

What’s charming at home isn’t charming for your users

One of the distinct pleasures of living in an old house is seeing all of the solutions that the previous owners came up with for various problems that just come built-in with a structure…

Pricing is simple, if you actually talk to people

Just enough sales: tactics for closing when a free trial period is not enough

Five ways to make just enough sales work for you.

For B2B SaaS companies who are post-launch and pre-well-established market fit, there are a lot of open questions…