Delivering a Message

Creating messages that have an impact can be a difficult process. Here are 3…

What I learned from Richard Branson, Warren Buffet, and Tyler Perry

Today I had the opportunity to hear from some of the greatest entrepreneurs in the world, thanks to the Goldman Sachs #10KSB program. Here is a quick synopsis of the combined messages from Tyler Perry, Richard…

The Direct Response Channel You’re Neglecting

In an age of attribution, analytics, and new media, traditional marketing has a tendency to get a bad rap. Digital marketing allows marketing teams to evaluate data through multiple stages of the marketing funnel, which allows for a lot of immediate…

5 Questions to Ask Yourself When Determining Your Target Audiences

The Forever Young Foundation partners with Relic to help children in need

5 New Goals for Small Businesses

Goals are important for small businesses. Trying to figure out where…

Telecom Marketing from an Insider’s Perspective

For the most part, life is a fairly easy ride. You face ups and downs, but overall you feel pretty good. However, there are two things that will always be difficult no matter how hard you try. First, it is impossible to hear any song from High…

The Fine Line of Specialization

Specialization is a part of life. The cars we drive each have different purposes. The clothes we wear…

Improving Your Marketing Strategy

Bad marketing can be the downfall of even the most successful…

Developing a Better Partnership with Your Marketing Agency