Fundamental Anchors of Superior Business Opportunities

Every entrepreneur faces the challenge of validating their ideas. We all have ideas, but not all ideas translate into great business opportunities; thus, not all ideas should see the light of day. The question then is, how do you know…

Using the Right Marketing Mix to Promote your Business

Marketing Mix is the set of tactics and action that a one uses to…

What Kind of Content is Best Suited for the different Stages of the Buyer’s Journey!

You are Using Social Media Wrong if …

Using social media is one of the most efficient and cost effective ways of getting your name…

What does the New Facebook Update Mean for Us?

A few weeks ago, Mark Z decided to do a ‘New Year, New Facebook’ update by changing the algorithm of the Facebook News Feed. The reason, he said is so people can have more meaningful conversations/experiences with people they actually care about…

INFLUENCER MARKETING — THE WHY AND THE HOW

Earlier in Nigeria, what we were used to, was just using celebrities as brand…

NEW MEDIA: The Right Content & Strategy Wins.

According to Wikipedia; ‘’New media most commonly refers to content available…

SELL MORE: The Art of Closing More Deals

Selling is about perception. It is all about the attitude first, before the product/service. Thus, when we sell, we first, sell our ourselves. If you can get someone to like you, you are halfway there.

8 Critical Laws of Social Media Marketing

8 Critical Laws of Social Media Marketing

5 Steps to Setting Up Great Social Media Campaigns