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Ribbon Notes
The Journal of Beautiful B2B Selling
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Launching at Trade Shows: Are You Doing it Differently?
Launching at Trade Shows: Are You Doing it Differently?
Trade shows are messy, inefficient and expensive, but they work. Without them the industry would be dead by now as prophesied by the…
Vinit Patil
May 19
How Smart Software is Like a Great Employee
How Smart Software is Like a Great Employee
They both have a growth mindset
Vinit Patil
May 7
What Exhibitors Want From Trade Shows
What Exhibitors Want From Trade Shows
When in-person trade shows paused during the pandemic, exhibitors were still getting leads through online channels. But online had…
Vinit Patil
Jun 2, 2022
How Regional Tradeshows Are Making A Post COVID comeback
How Regional Tradeshows Are Making A Post COVID comeback
During the fall of 2021, NY NOW one of the world’s largest home gift shows, made its way back to a real convention hall.
Vinit Patil
Feb 17, 2022
5 Reasons Why Hybrid is the Future of Art Fairs
5 Reasons Why Hybrid is the Future of Art Fairs
Less than a decade ago, the art world was insular, exclusive to a few high end clientele, and suspicious of digital. However, in a strange…
Vinit Patil
Jan 20, 2022
How Hybrid Tradeshows Work — in 60 Seconds
Imagine if you organized a trade show. Attendance was tanking. Exhibitors were questioning ROI. Revenues were down. What if you could add…
Vinit Patil
Nov 26, 2021
Why Most Virtual 3D Events Fail
Why Most Virtual 3D Events Fail
Ever since the pandemic put the kibosh on real-world events, tech platforms have tried to bring back 3D experiences that try to mimic the…
Vinit Patil
Oct 29, 2021
How TZ Trade Shows is meeting Challenges Head-on
How TZ Trade Shows is meeting Challenges Head-on
Introducing Grow Against the Flow founder Series
Vinit Patil
Oct 6, 2021
5 E-commerce Challenges for Tradeshows and How to Overcome Them
5 E-commerce Challenges for Tradeshows and How to Overcome Them
Omni-channel. Phygital. Hybrid. Whatever you want to call it. It’s been a decade since tradeshows thought about switching to this 360…
Vinit Patil
Sep 24, 2021
What Would a Post-Covid Tradeshow Look Like? Interview with Shoppe Object Co-founder Jesse James
What Would a Post-Covid Tradeshow Look Like? Interview with Shoppe Object Co-founder Jesse James
This interview originally appeared in RetailWatch. It has been edited for readability.
Vinit Patil
Sep 13, 2021
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