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Ribbon Notes

The Journal of Beautiful B2B Selling

  • Digital Tradeshows
  • Sales Agencies
  • Vendors
  • Launching at Trade Shows: Are You Doing it Differently?

    Launching at Trade Shows: Are You Doing it Differently?

    Trade shows are messy, inefficient and expensive, but they work. Without them the industry would be dead by now as prophesied by the…
    Go to the profile of Vinit Patil
    Vinit Patil
    May 19
    How Smart Software is Like a Great Employee

    How Smart Software is Like a Great Employee

    They both have a growth mindset
    Go to the profile of Vinit Patil
    Vinit Patil
    May 7
    What Exhibitors Want From Trade Shows

    What Exhibitors Want From Trade Shows

    When in-person trade shows paused during the pandemic, exhibitors were still getting leads through online channels. But online had…
    Go to the profile of Vinit Patil
    Vinit Patil
    Jun 2, 2022
    How Regional Tradeshows Are Making A Post COVID comeback

    How Regional Tradeshows Are Making A Post COVID comeback

    During the fall of 2021, NY NOW one of the world’s largest home gift shows, made its way back to a real convention hall.
    Go to the profile of Vinit Patil
    Vinit Patil
    Feb 17, 2022
    5 Reasons Why Hybrid is the Future of Art Fairs

    5 Reasons Why Hybrid is the Future of Art Fairs

    Less than a decade ago, the art world was insular, exclusive to a few high end clientele, and suspicious of digital. However, in a strange…
    Go to the profile of Vinit Patil
    Vinit Patil
    Jan 20, 2022

    How Hybrid Tradeshows Work — in 60 Seconds

    Imagine if you organized a trade show. Attendance was tanking. Exhibitors were questioning ROI. Revenues were down. What if you could add…
    Go to the profile of Vinit Patil
    Vinit Patil
    Nov 26, 2021
    Why Most Virtual 3D Events Fail

    Why Most Virtual 3D Events Fail

    Ever since the pandemic put the kibosh on real-world events, tech platforms have tried to bring back 3D experiences that try to mimic the…
    Go to the profile of Vinit Patil
    Vinit Patil
    Oct 29, 2021
    How TZ Trade Shows is meeting Challenges Head-on

    How TZ Trade Shows is meeting Challenges Head-on

    Introducing Grow Against the Flow founder Series
    Go to the profile of Vinit Patil
    Vinit Patil
    Oct 6, 2021
    5 E-commerce Challenges for Tradeshows and How to Overcome Them

    5 E-commerce Challenges for Tradeshows and How to Overcome Them

    Omni-channel. Phygital. Hybrid. Whatever you want to call it. It’s been a decade since tradeshows thought about switching to this 360…
    Go to the profile of Vinit Patil
    Vinit Patil
    Sep 24, 2021
    What Would a Post-Covid Tradeshow Look Like? Interview with Shoppe Object Co-founder Jesse James

    What Would a Post-Covid Tradeshow Look Like? Interview with Shoppe Object Co-founder Jesse James

    This interview originally appeared in RetailWatch. It has been edited for readability.
    Go to the profile of Vinit Patil
    Vinit Patil
    Sep 13, 2021
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