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Ribbon Notes

The Journal of Beautiful B2B Selling

  • Digital Tradeshows
  • Sales Agencies
  • Vendors
  • Our Four Year Celebration. That Almost Wasn’t

    Our Four Year Celebration. That Almost Wasn’t

    Ah, July — the month when America celebrates with an ungodly number of hot dogs and parades with overly enthusiastic baton twirlers. I’m…
    Go to the profile of Vinit Patil
    Vinit Patil
    Jul 11, 2024
    Why We Rebranded

    Why We Rebranded

    Rebranding is expensive and time consuming, especially for a boot strapped startup that’s just hitting product-market fit. Here’s why we…
    Go to the profile of Vinit Patil
    Vinit Patil
    Feb 28, 2024
    Year 3 : Three Things We Would do Differently…

    Year 3 : Three Things We Would do Differently…

    “What’s one thing we would change if we had to do it over?”…
    Go to the profile of Vinit Patil
    Vinit Patil
    Jul 20, 2023
    Launching at Trade Shows: Are You Doing it Differently?

    Launching at Trade Shows: Are You Doing it Differently?

    Trade shows are messy, inefficient and expensive, but they work. Without them the industry would be dead by now as prophesied by the…
    Go to the profile of Vinit Patil
    Vinit Patil
    May 19, 2023
    How Smart Software is Like a Great Employee

    How Smart Software is Like a Great Employee

    They both have a growth mindset
    Go to the profile of Vinit Patil
    Vinit Patil
    May 7, 2023
    What Exhibitors Want From Trade Shows

    What Exhibitors Want From Trade Shows

    When in-person trade shows paused during the pandemic, exhibitors were still getting leads through online channels. But online had…
    Go to the profile of Vinit Patil
    Vinit Patil
    Jun 2, 2022
    How Regional Tradeshows Are Making A Post COVID comeback

    How Regional Tradeshows Are Making A Post COVID comeback

    During the fall of 2021, NY NOW one of the world’s largest home gift shows, made its way back to a real convention hall.
    Go to the profile of Vinit Patil
    Vinit Patil
    Feb 17, 2022
    5 Reasons Why Hybrid is the Future of Art Fairs

    5 Reasons Why Hybrid is the Future of Art Fairs

    Less than a decade ago, the art world was insular, exclusive to a few high end clientele, and suspicious of digital. However, in a strange…
    Go to the profile of Vinit Patil
    Vinit Patil
    Jan 20, 2022

    How Hybrid Tradeshows Work — in 60 Seconds

    Imagine if you organized a trade show. Attendance was tanking. Exhibitors were questioning ROI. Revenues were down. What if you could add…
    Go to the profile of Vinit Patil
    Vinit Patil
    Nov 26, 2021
    Why Most Virtual 3D Events Fail

    Why Most Virtual 3D Events Fail

    Ever since the pandemic put the kibosh on real-world events, tech platforms have tried to bring back 3D experiences that try to mimic the…
    Go to the profile of Vinit Patil
    Vinit Patil
    Oct 29, 2021
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