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Ribbon Notes
The Journal of Beautiful B2B Selling
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Our Four Year Celebration. That Almost Wasn’t
Our Four Year Celebration. That Almost Wasn’t
Ah, July — the month when America celebrates with an ungodly number of hot dogs and parades with overly enthusiastic baton twirlers. I’m…
Vinit Patil
Jul 11
Why We Rebranded
Why We Rebranded
Rebranding is expensive and time consuming, especially for a boot strapped startup that’s just hitting product-market fit. Here’s why we…
Vinit Patil
Feb 28
Year 3 : Three Things We Would do Differently…
Year 3 : Three Things We Would do Differently…
“What’s one thing we would change if we had to do it over?”…
Vinit Patil
Jul 20, 2023
Launching at Trade Shows: Are You Doing it Differently?
Launching at Trade Shows: Are You Doing it Differently?
Trade shows are messy, inefficient and expensive, but they work. Without them the industry would be dead by now as prophesied by the…
Vinit Patil
May 19, 2023
How Smart Software is Like a Great Employee
How Smart Software is Like a Great Employee
They both have a growth mindset
Vinit Patil
May 7, 2023
What Exhibitors Want From Trade Shows
What Exhibitors Want From Trade Shows
When in-person trade shows paused during the pandemic, exhibitors were still getting leads through online channels. But online had…
Vinit Patil
Jun 2, 2022
How Regional Tradeshows Are Making A Post COVID comeback
How Regional Tradeshows Are Making A Post COVID comeback
During the fall of 2021, NY NOW one of the world’s largest home gift shows, made its way back to a real convention hall.
Vinit Patil
Feb 17, 2022
5 Reasons Why Hybrid is the Future of Art Fairs
5 Reasons Why Hybrid is the Future of Art Fairs
Less than a decade ago, the art world was insular, exclusive to a few high end clientele, and suspicious of digital. However, in a strange…
Vinit Patil
Jan 20, 2022
How Hybrid Tradeshows Work — in 60 Seconds
Imagine if you organized a trade show. Attendance was tanking. Exhibitors were questioning ROI. Revenues were down. What if you could add…
Vinit Patil
Nov 26, 2021
Why Most Virtual 3D Events Fail
Why Most Virtual 3D Events Fail
Ever since the pandemic put the kibosh on real-world events, tech platforms have tried to bring back 3D experiences that try to mimic the…
Vinit Patil
Oct 29, 2021
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