[The Speakers] Digital Twins will improve your business: for real!

Reply U
Reply U / The Speakers
4 min readAug 3, 2018

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The #ReplyXchange18 is over: London, Munich and Milan have been on fire during these 4 days of tech and innovation!🔥

The Xchange is our annual event where we present the state-of-the-art tech, while trying to imagine the future of Automation, Artificial Intelligence & Machine Learning, Cloud Computing, Digital Experience, Intelligent Products & Services and Internet of Things… in other words, 4 days (in 3 different countries) all dedicated to innovation with more than 4,000+ participants and 140+ speeches by 250+ speakers!

And all following our knowledge sharing way of thinking, from Replyer to Replyer! ;)

But how does it feel to be a speaker at the Xchange and how can you become one? In the last days we listened to the experiences of different speakers from the 4 Xchanges:

Now it’s time to xchange a couple of words with Carlo and Giuliano from Target Reply, speakers at the Xchange in Milan!

Hi there! Who are you and what’s your job? ✌️

Target Reply is a company of Reply group focused on data and analytics. Every day, our challenge is to discover and experiment with new technologies and solutions in these fields.
We are Carlo — Manager — and Giuliano — Consultant. Carlo is working at Target Reply since 2009, having started as a Junior Consultant. Giuliano joined the group about two years ago, being captivated by our amazing case studies for several customers in each industry.

You had a speech at the Xchange: what was the topic?

At the Xchange18 we had a speech about Digital Twins applied to smart environments.

Digital twins are a digital copy of an asset, be it a physical product or a process.

This technology is considered a hot trend for the next years, due to the enormous adoption of IoT devices. Leveraging Machine Learning and Artificial Intelligence, they are able to predict events and react to them.

Fantastic! But how did you get to know this topic first?

We approached Digital Twins a few months ago during a tender for a German consortium. The theme gained our interest, leading us to invest a lot of time researching, learning and participating at conferences and training events.
We think this is the best approach to embrace a new technology!

Sure thing! 💪 And how did you feel while preparing your speech at the Xchange?

The Xchange is an incredible experience that captured us a lot of weeks before, in order to think about the focus of the speech, the technical level, the abstract and the presentation.
The days immediately before the speech are the most frenetic ones: dry runs, technical proofs, last modifications, stress (of course) and a HUGE amount of fun! 😄

It is a long wonderful marathon, that takes time but gives you something incredible in return.

How did Reply support your research?

Reply thinks that learning and innovation are two of the most important values. It boosts the learning process with focalized platforms, formats and events.

In conclusion, the community of Replyers is really committed to making team building and knowledge sharing!

Now recap Digital Twins in 5 points! 👇

  • Digital Twin: is a virtual model of a process, product or service. This pairing of the virtual and physical worlds allows analysis of data and monitoring of systems to head off problems before they even occur, prevent downtime, develop new opportunities and even plan for the future by using simulations.
  • Smart Environments: a small world where different kind of smart devices are continuously working to make inhabitants’ life more comfortable.
  • Practical Revolution: the difference between a Digital Twin and a traditional model or simulation is that the digital twin is responsive. It receives information from sensors on the physical asset and changes as the asset changes.
  • IoT & Digital Twins: Digital Twins can help businesses discover ways to improve operations, design, and test products, before fully investing in them without causing disruption or failures in the supply chain by tampering with physical systems.
  • Application Field: most relevant application fields are Smart environments, IoT, Healthcare, Manufacturing and Automotive.

How do imagine Digital Twins in the future?

The concept of a Digital Twin has been around since 2002, it’s only thanks to IoT and cloud that it has become cost-effective to be implemented. And, it is so imperative to business today, that it was named one of Gartner’s Top 10 Strategic Technology Trends for next years. By 2021, half of the large industrial companies will use Digital Twins, resulting in those organizations gaining a 10% improvement in effectiveness.

Your tip for a student…

Everything starts with curiosity and, at the same time, you cannot be curious about everything. Being curious about one of the Gartner’s Top 10 Strategic Technology Trends…it is more than an advice 😉.

Even though there are not so many books around, the web is full of materials: web articles, whitepapers and, of course, lots of videos.

One reason why a student should join Reply! 🙌

Reply is simply:

  • Respect — for everybody;
  • Entertainment — with events like table football tournaments;
  • Professionality — towards customers and colleagues;
  • Love — for continuous learning and improvements;
  • Yes — what you should answer if someone asks to join Us! ;)

Want to know more about Reply and our opened positions?
➡ ️SEND YOUR CV

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Reply U
Reply U / The Speakers

We are Reply, the digital consulting company. What about U? Discover the #LifeAtReply and join the Replyers community. careers.reply.com