How to Plan for Your Photoshoot

Your brand hinges on amazing images to communicate the lifestyle, brand and products you are selling…

Foundation: Product & Assortment Planning

Developing your collection can seem like a 100% creative experience. You get…

The Beginner’s Guide to Assortment Planning for Pop-Up Shops

5 Ways to Make Your Fashion Business Profitable in Year One

Foundation: The Competitive Matrix

“I Have No Competitors” Why a Competitive Matrix is important.

Scaling Up Your Fashion Business $5M > $50M

Really excited to share with you this article I wrote for Makers Row on how to scale…

Foundation: Identify your Customer

Identifying your customer will help you with your marketing, sales strategies and overall…

3 Tips to Authentic Fashion Marketing

Struggling with marketing your business? Shy about being the face of your brand? It’s time to…

Luxury Brands on Snapchat- Ready to Jump on Board?